AI only works with architecture: watch the masterclass now 
Digital innovation in the building materials trade: AI image search for STARK Germany 
The right system for every application: Medienwerft Demo Days – See for yourself 
End2End solutions from UX to hosting: Benefit from the expertise of the FIS Group! 
Do you fit into our team? Discover all vacancies now and apply now! 
Ready for the shipyard? Find out what you can look forward to as an apprentice at Medienwerft! 
Award-winning: Medienwerft is Emporix Partner of the Year! 
Insights and Networking: Register now to FIS INSITE 2026! 
Meet us together with partner Bloomreach at DMEXCO 2026! 
Award: 
AUTOMATED AND PERSONALISED: REAL-TIME CUSTOMER ENGAGEMENT WITH SAP ENGAGEMENT CLOUD (SAP EMARSYS)
Optimal shopping experiences, increased customer loyalty, automated after-sales and campaign management – when it comes to the perfect customer journey, SAP Engagement Cloud (formerly SAP Emarsys) is the ideal solution for marketers.
Whether via email, mobile, web or loyalty programmes: as a customer engagement platform, SAP Engagement Cloud – part of the SAP Customer Experience portfolio – combines channels, data and artificial intelligence into a powerful solution for modern omnichannel marketing. Personalised interactions in real time, as well as customer lifecycle-specific marketing automation based on predefined customer segments – e.g. active customers, inactive customers, those who have abandoned their shopping baskets, etc. – can thus be securely coordinated across the entire organisation.
As an SAP Gold Partner, Medienwerft supports you in making the most of the platform’s potential – from strategy and implementation through to the continuous optimisation of your marketing processes.
For existing customers, little will change initially: the familiar functions for marketing automation, omnichannel campaigns and personalisation will remain in place. The main new development is the strategic direction. SAP is positioning the platform more strongly as a central solution for customer engagement and is linking marketing more closely with sales, service, commerce and operational business data. As a result, there is a greater focus on real-time orchestration, AI and integration with the SAP Business Suite.
LIVE DEMONSTRATION
DO YOU HAVE ANY QUESTIONS OR ARE YOU INTERESTED IN A DEMO?
Have a look at the platform we use to successfully implement powerful automation and personalisation campaigns for many customers. Or would you prefer to speak directly to one of our experts?
We look forward to your call: +49 40-317799-0
HAVE A PEEK AT THE CUSTOMER LIFETIME VALUE – WITH SAP ENGAGEMENT CLOUD (SAP EMARSYS) AND MEDIENWERFT!
No matter where your customers are on their journey, the right strategy gives them well-timed incentives to buy and increases customer loyalty.
Intelligent Marketing
Your target audiences – smartly segmented
The better companies understand their target audiences, the more successful their marketing initiatives will be. With SAP Engagement Cloud, you can create dynamic segments based on a wide range of criteria – such as purchasing behaviour, interests, customer value or engagement. These target audiences are updated automatically and can be used immediately in automated campaigns. This ensures that customers receive exactly the content that is relevant to them, whilst marketing teams can manage their campaigns much more efficiently.
Account Engagement
Your success – sales and marketing as one team
SAP Engagement Cloud (formerly SAP Emarsys) enables marketing and sales teams to work together to generate the best possible sales. Each team continues to carry out their usual tasks, but with less effort.
The SAP Emarsys Account Engagement add-on is B2B-focused and integrates seamlessly with SAP Sales Cloud – for a goal-oriented end-to-end business process.
Omnichannel Marketing
Your real-time campaigns – personalised with AI
SAP Engagement Cloud (SAP Emarsys) uses artificial intelligence and up-to-date business data to deliver personalised content and offers. Purchase histories, interests, product preferences and interactions with your company are incorporated into communications, as is information from ERP, commerce and service systems. This results in campaigns tailored to your customers’ actual situations – with relevant messages and consistent brand communication.
THE MAIN BENEFITS OF SAP ENGAGEMENT CLOUD (SAP EMARSYS)
PERSONALISED OFFERS
scalable and delivered in real time
OMNICHANNEL AUTOMATION
automatically controlled by AI agents
MARKETER-
FRIENDLY AI
based on low-code/no-code tools
AI-POWERED
REPORTING
for rapid analysis and adaptation
API-FIRST
ARCHITECTURE
for enterprise-wide integration
MEDIENWERFT – YOUR PARTNER FOR SAP ENGAGEMENT CLOUD (SAP EMARSYS)
Customer Experience & E-commerce IT – the best of both worlds: as an SAP Gold Partner, we are leading specialists in SAP Commerce Cloud and the products in the SAP Customer Experience portfolio; as UX/UI and online marketing experts, we understand the challenges marketers face in achieving their KPIs. Drawing on this expertise, we support you in the design, configuration, planning and optimisation of SAP Engagement Cloud (formerly SAP Emarsys) for your organisation.
SAP ENGAGEMENT CLOUD (SAP EMARSYS) WITH MEDIENWERFT – WE CAN DO A LOT FOR YOU
Conception
We use workshops, audits and KPI checks, to identify – in conjunction with you – what the core challenges are. This digital strategy is the basis for everything we do from here on.
System configuration
As Emarsys experts, we set up the system for you and take over the entire system configuration process, from basic setup to operation. We are also happy to integrate third-party providers.
Planning and implementation
Based on your business values, we design automated marketing campaigns to realise dormant potential.
Optimisation and customer retention
We set up the marketing automation lines and analyse the results for you. If necessary, we will adjust the campaigns to meet your KPIs.
SAP EMARSYS IN USE
„With its KPI-based approach, SAP Engagement Cloud focuses on the marketer and their daily challenges. This corresponds with the solutions we offer our customers. Achieving their goals and successfully mastering their daily challenges with operational solutions is exactly what we are all about.“
SAP ENGAGEMENT CLOUD IS THE SOLUTION FOR YOUR CHALLENGES
TYPICAL CHALLENGES IN MARKETING
- Differentiated marketing targets (e.g. sales targets, new customer acquisition, etc.)
- Measuring success of KPIs
- Limited resources (time, PD and budget)
- Rapid operational implementation
THE SOLUTION:
SAP ENGAGEMENT CLOUD
- Operational marketing
- KPI-driven concept
- Industry-specific analyses and use cases to achieve business results
- Fully integrated customer engagement platform
THE MOST IMPORTANT QUESTIONS AND ANSWERS ABOUT
SAP ENGAGEMENT CLOUD (SAP EMARSYS)
WHO IS EMARSYS?
SAP Emarsys supports digital marketers and business owners with their own omnichannel customer engagement platform that can improve their business results in a flash. The platform brings together key business objectives with proven omnichannel customer engagement strategies based on the experience of leading brands, to deliver outstanding, 1:1 experiences for end customers, immediate, measurable results as well as accelerated time-to-value periods. Emarsys products are part of the SAP Customer Experience portfolio.
WHAT IS SAP EMARSYS?
SAP Emarsys is the omnichannel customer engagement platform for successful e-commerce in B2B and B2C. Business goals are immediately combined with proven, industry-specific customer engagement strategies, which are implemented at the perfect time to the pre-segmented customer groups thanks to intelligent marketing automation.
WHAT SOLUTIONS DOES SAP EMARSYS OFFER?
For e-commerce and retail businesses Emarsys offers solutions that improve customer loyalty and increase customer lifetime value through automated marketing strategies. The result? Better conversions and more revenue.
HOW DO MARKETERS BENEFIT FROM SAP EMARSYS?
SAP Emarsys offers solutions for the daily challenges that marketers face as it has been developed from operational marketing. The marketer-friendly AI combines AI & predictive analytics with marketing execution, ensuring scalable 1:1 personalisation and sustainably optimised business results.
WHICH CHANNELS DOES SAP EMARSYS SERVE?
As a fully integrated customer engagement platform, SAP Emarsys eliminates silos and brings customer data together through an open structure and API to actively promote omnichannel engagement. Integrated omnichannel automation simplifies cross-channel adoption and perfects your marketing activities for a completely optimised customer experience across all channels.
WHAT DOES SAP EMARSYS COST?
SAP Emarsys offers a wide range of marketing automation functions for the e-mail, mobile and web touchpoints. The costs depend on the functionalities chosen.
HOW DOES MEDIENWERFT SUPPORT COMPANIES WITH SAP EMARSYS?
Medienwerft is your competent partner when introducing SAP Emarsys. We are by your side from conception, to system configuration, implementation and optimisation.
