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Master data preparation
key to digital transformation
Without clean, structured and consistent master data preparation, even the best AI applications will be ineffective. Only by preparing your database properly can you create the basis for automation, personalization and data-driven decisions. High-quality master data is essential, especially in e-commerce and wholesale – whether for product recommendations, visual searches or precise forecasts.
We will show you how you can efficiently analyze, cleanse and structure your master data with the help of artificial intelligence – and thus pave the way for scalable, intelligent solutions.
The basis of every successful AI application – clean data
Before AI can develop its full potential – whether in product recommendations, chatbots or automatic image searches – one thing is needed: a reliable database. Because without complete, structured and consistent master data, even the best algorithms will come to nothing. This is exactly where our solution comes in: With AI-supported master data preparation as the foundation of your digital value creation.
What is master data preparation?
Master data preparation is the process of recording, cleansing, structuring and enriching master data, i.e. basic, business-relevant information. This includes, for example, product data, customer data, supplier data or material masters.
In e-commerce and wholesale, correct, complete and consistent master data plays a key role in efficient business processes – from procurement to warehousing and sales. The aim of master data preparation is to create a reliable database on which automated processes, AI applications and good customer experiences can be built.
Why we are the right partner for AI-supported master data preparation
- Broad expertise in e-commerce & wholesale
- Technological edge thanks to our own research department and tried-and-tested AI tools
- Innovation-driven & adaptable – our solutions grow with your requirements
- Many years of experience in the integration of complex data structures, especially in the SAP and marketplace environment
- In-house developed tools – powerful and customized
- GDPR-compliant hosting on our own servers in Germany
What challenges can be solved with AI?
Many companies struggle with manual data maintenance, error-prone imports, incomplete product information or multiple entries of products or customer data. This leads to inefficient processes, increased operating costs, poor customer experience and potential loss of sales.
With AI-supported master data preparation, products are extracted from a wide variety of data sources, structured and categorized so that they are available anytime and anywhere.
Example: Product data sheets in PDF format contain important information for the PIM or ERP – but this data is currently not automatically transferred and therefore does not end up in the online store.
Solution: AI-supported tools extract relevant information from PDFs and unstructured documents and transfer it to the target systems (e.g. PIM, ERP, store) in a structured manner.
Example: Manual data maintenance leads to duplicate entries, missing attributes and contradictory information in product or customer data.
Solution: Standardized, AI-supported data preparation reduces sources of error and ensures consistent, reliable master data.
Example: New articles have to be categorised manually – a time-consuming process that delays time-to-market. Above all, however, categorisation has a direct impact on conversion.
Solution: Intelligent algorithms categorize products automatically based on features, description texts and comparison logic.
Example: Product data must be individually adapted for marketplaces, online stores or internal systems – often with a high level of manual effort.
Solution: Our AI solutions prepare data flexibly and context-dependently – depending on the requirements of the respective platform or target system.
What characterizes our AI-Services ?
Thanks to our experience from over 200 e-commerce projects, we know the relevance of accurately maintained master data. With our AI solutions, we support you in laying the foundation for your business success.
You benefit from a holistic solution for master data preparation – from initial analysis and automated data extraction to categorization and integration into your systems. Our services include:
Use of our PDF Analyzer tool
to intelligently extract and summarize relevant data (e.g. product information, technical details)
Application of our Category Mapper
for the automated assignment of products to suitable categories, including marketplace transformation
Integration into existing ERP & e-commerce systems
all information and data are seamlessly available to all authorized persons – anytime and anywhere
Analysis & accompanying process consulting
Comprehensive analysis and an individual process model to optimize your master data processes
Innovative and intelligent –
AI IMAGE SEARCH FOR STARK GERMANY
Intelligent product recognition with AI: STARK Germany relies on an AI-supported image search that enables customers to select products quickly and precisely. The technology opens up completely new ways to make the selection process in the building materials trade more intuitive and efficient.
Our process model
Identification of data sources, media types (e.g. PDFs, Excel), quality and structure
Use of the PDF Analyser tool for automated extraction of structured content or use of Category Mapper to assign data to specific categorizations
Ensuring data quality through hybrid models (AI & human control)
Transfer of the cleansed master data to your systems & continuous improvement through feedback loops
Blog posts about artificial intelligence
Utilize your data potential – WITH OUR SUPPORT AND AI!
Get in touch with us: As an innovative AI service provider, Medienwerft offers you individually developed solutions, hosted in Germany in compliance with data protection regulations and perfectly tailored to your requirements. Make your company fit for future challenges!
Sönke Baumann
Head of New Business
040 31 77 99 0
sbaumann@medienwerft.de
✓ 15-30 minutes initial consultation
✓ Discover Use Case Showroom
✓ Book AI-Demo
