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AI MASTER DATA PREPARATION – INTELLIGENT AND EFFICIENT
Well-maintained master data is the most important prerequisite for a successful online store. Unfortunately, this data is often incomplete and has to be prepared manually in order to be able to work with it in e-commerce. This is where AI comes into play.
MASTER DATA AND ITS DARK SIDE
Master data maintenance is one of the tedious tasks in e-commerce. If you have a lot of data, you also have a lot to maintain! This requires a lot of effort and is also a major source of errors.
This is because all of the following steps must be carried out carefully during manual maintenance:
1. data cleansing
In the first step, errors and inconsistencies are identified and then corrected.
2. data enrichment
The master data must then be supplemented with additional information.
3. deduplication
Redundant data records are merged.
4. standardization
And finally, formats and terms are standardized.
MASTER DATA PREPARATION MADE EASY
LLMs and generative AI models automate and improve master data preparation. The processes change as follows with LLMs and generative AI:
1. automated data cleansing
LLMs: They recognize text patterns and correlations that are useful for cleansing data – such as correcting typos, standardizing formatting and filling in missing information.
Natural Language Processing: LLMs, in combination with NLP techniques, can recognize and correct contextual errors that are difficult for traditional systems to identify.
2. data enrichment
AI: Master data is supplemented with additional information.
New insights are generated from existing data or external sources are searched to add relevant information – for example, when enriching the product characteristics of product data using a technical data sheet.
3. deduplication and merging
LLMs: Semantic similarities between data records can be recognized. Similar data records are identified and merged, even if they do not match exactly, so that redundancies are reduced and data consistency is improved.
4. standardization
LLMs: They standardize data formats and terms.
AI: Patterns and conventions in large amounts of data are learned and can ensure uniform technologies and structure in master data.
AI AND LLMS – YOUR WIN:
- Less time and manual maintenance
- Detection and correction of complex errors and inconsistencies
- Fast and efficient processing of large volumes of data
- Flexible adaptation to use cases and data types
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