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B2B Portals

Your Workspace for Customers, Partners, & Dealers

How quickly can your business partners access replacement parts, quotes, or service status updates?
Whether you sell complex industrial goods, manage a global dealer network, or coordinate fleets, a modern B2B portal serves as a single point of truth. It provides a consistent experience for your entire network — from key accounts to technicians to strategic partners.

Get in touch
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B2B Portal

The Right Path for Your Company?

Growth brings complexity. If individual arrangements, special terms, and delivery dates involve time-consuming processes for your company, your business suffers. A B2B portal is the digital solution to this challenge. It allows you not only to map out ordering processes, communication, and data transfer, but also to automate them. The result? Fewer errors in order processing and a lighter workload for your sales teams.

Your day-to-day work is often dominated by manual data entry, phone calls to clarify delivery times, and the tedious task of sending out PDF catalogs. A B2B portal consolidates these processes and immediately lightens your workload by:

  • 24/7 Self-Service: Customers can place orders and get information regardless of your business hours.
  • Automated order processing: Direct transfer of order data without manual entry errors.
  • Centralized document management: Invoices and certificates can be accessed at any time with a single click.
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Outdated systems are often opaque, difficult to expand, and hard to integrate with modern third-party software. A modern, API-based architecture breaks down these silos. New features, such as AI tools or payment providers, can be quickly integrated without affecting the overall system.

  • Functionality expansion based on demand: Enable new features, such as return management or subscription models, only when your market requires them.
  • Real-time data synchronization: Consolidate fragmented data sources into a single, centralized interface. Synchronized inventory data from ERP and product data from PIM are made available to customers in real time.
  • Technological sovereignty: Avoid “vendor lock-in” by adopting an open architecture that grows with your needs, regardless of the lifecycles of individual software vendors.
User nutzt den mykrone Telematik Shop auf Laptop und Mobile

If your portal isn’t delivering the desired ROI, it’s often due to a complex user interface or a lack of functional value. We optimize the synergy between a high-performance platform and the user experience. Here are a few examples:

  • Custom Feature Sets: Roll out different feature packages for different customer groups to keep complexity low for end users.
  • Iterative Platform Evolution: Respond to user feedback in weeks instead of years.
  • Business Logic Update: Map complex discount scales and custom contracts in the portal.
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Learn more in the webinar:

B2B-Portale Business Portale im Kundenservice Webinar

Webinar

Business Portals in Customer Service – The True Single Point of Truth?

In this webinar, Adrian Stern, Senior UX Designer at Medienwerft, and Yanik Kurzawski, SAP Consultant in the Service division at FIS, will discuss the benefits of B2B portals and provide helpful tips for implementing such a portal in your company.

Watch now

Which B2B portal best meets your needs?

We understand the challenges companies face — from rising customer expectations to complex processes and technological change. Custom B2B portals can help meet the expectations of complex target audiences.

The dealer portal serves as a strategic interface for optimizing your indirect sales channels. It enables your retail partners to handle sales processes independently and efficiently.

Benefits for your business:

  • Simpler onboarding of new international trading partners
  • Structured collection of market data and end-customer data
  • Cross-selling and upselling opportunities
Let’s Talk
Händlerportal

The customer portal provides a central digital access point for your business customers. It enables them to independently manage orders, documents, and service requests throughout the entire customer journey.

Benefits for your business:

  • Higher customer satisfaction through faster processes
  • Reduction in manual service
  • Stronger customer loyalty through personalized services
Let’s talk
Kundenportal

The Partner Portal connects your company with strategic partners and creates a shared platform for collaboration, knowledge exchange, and operational processes.

Benefits for your business:

  • More efficient collaboration with partner networks
  • Centralized access to information and resources
  • Accelerating joint sales and service processes
Let’s Talk
Partnerportal

The self-service portal allows users to handle their requests on their own, 24/7. Standardized processes are digitized and handled without the need for direct support.

Benefits for your business:

  • Reducing the workload on service and support teams
  • Shorter processing times for standard inquiries
  • Greater scalability of services
Let’s talk
Self-Service-Portal

The patient portal provides patients with secure digital access to medical information, appointments, and communication tools. It strengthens the interaction between patients and healthcare facilities.

Benefits for your business:

  • Improved patient experience and service quality
  • Reduction of administrative burden
  • More efficient communication and scheduling
Let’s talk
Patientenportal

What benefits does a B2B portal offer

you and your customers?

B2B portals reduce manual processes, provide self-service options, and centralize customer data. The result: lower costs, more satisfied customers, and a measurable competitive advantage.

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    Connecting data silos

    We integrate your systems using seamless interfaces so that information is available company-wide and duplicate work is eliminated.

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    Centralize customer interactions

    All touchpoints — from the initial offer to service requests — are consolidated in a single portal and managed consistently.

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    make processes more efficient

    Headless & API-first (e.g., React/Next.js, Node/.NET), modular services, clean interfaces — tailored to your IT landscape.

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    Improve the database

    We ensure consistent master data and stable data flows to ERP/CRM/PIM systems so that reports are accurate and processes run smoothly.

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    Strengthen customer loyalty

    Personalized content, self-service, and transparent status updates create an experience that keeps customers coming back.

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    Reduce costs

    A B2B portal reduces costs: fewer manual steps, fewer errors, and less coordination effort.

Smart solutions for every challenge

Many retail companies know that interconnected systems and smart processes are crucial for competitiveness and growth. At the same time, technical requirements are increasing, as is the pressure to use data effectively across all channels. A look at two examples shows how these challenges can be addressed with the help of B2B portals:

technical wholesale

100,000 parts, One B2B portal

How can you make purchasing industrial supplies as easy as shopping on Amazon? For LERBS, we’ve created a portal that customizes vast product ranges and complex customer structures.

  • Integration of APIs such as OCI for direct connection to customers’ inventory management systems.
  • Mapping of customer-specific product ranges, price lists, and approval workflows.
  • High-performance delivery of comprehensive product data catalogs for efficient spare parts identification.
more to the lerbs CASE

Transportation & Logistics

The command center for trailer fleets

Following our success in the agricultural sector, we have launched the new mykrone.blue portal to provide a comprehensive international fleet management solution covering all service areas for KRONE trailers — from telematics to spare parts management.

  • Consolidation of maintenance, contracts, and telematics into a single sign-on solution.
  • Dedicated dashboards for fleet managers, repair shops, and drivers.
  • Modular architecture that evolves alongside technological innovations and delivers data in real time
more to the KRONE CASE

technical wholesale

100,000 parts, one B2B portal

How can you make purchasing industrial supplies as easy as shopping on Amazon? For LERBS, we’ve created a portal that customizes vast product ranges and complex customer structures.

  • Integration of APIs such as OCI for direct connection to customers’ inventory management systems.
  • Mapping of customer-specific product ranges, price lists, and approval workflows.
  • High-performance delivery of comprehensive product data catalogs for efficient spare parts identification.
more to the lerbs CASE

Transportation & Logistics

The command center for trailer fleets

Following our success in the agricultural sector, we have launched the new mykrone.blue portal to provide a comprehensive international fleet management solution covering all service areas for KRONE trailers — from telematics to spare parts management.

  • Consolidation of maintenance, contracts, and telematics into a single sign-on solution.
  • Dedicated dashboards for fleet managers, repair shops, and drivers.
  • Modular architecture that evolves alongside technological innovations and delivers data in real time
more to the KRONE CASE

Your roadmap to the portal

From strategy to implementation

  • Strategy & Business: In vision workshops, we work together to develop a clear vision, use it to formulate a well-founded digital transformation strategy, and evaluate next steps based on business cases and ROI.
  • Users & Experience: We analyze your users’ needs, expectations, and usage contexts to design an intuitive and efficient user experience.
  • Technology & Architecture: We evaluate existing system landscapes and define a scalable, integrated architecture as the foundation for a high-performance B2B portal.
get your sample roadmap now

Our expertise, your advantage

  • Agile Implementation: We develop your portal in iterative steps to deliver usable results early on and to be able to respond flexibly to new market requirements.
  • Modular Programming: Using a modern tech stack (e.g., headless or microservices), we ensure that your portal remains high-performing, secure, and customizable.
  • Quality & Testing: Automated testing and end-to-end quality management ensure a stable platform that operates error-free even with complex business logic.

Secure transfer of your business assets

  • Data Strategy & Mapping: We analyze your existing data from legacy systems and develop precise migration paths
  • Seamless Go-Live: Using proven deployment strategies, we ensure that the transition from the old system to the new one takes place without any downtime.
  • User Continuity: We migrate existing accounts and permission structures so that your partners can immediately find their way around the new environment without any hurdles.

Legacy Update: AI-Ready for B2B

  • Code & Architecture Audit: We identify technical debt in your portal and suggest ways to improve stability and maintainability.
  • Frontend-Refactoring: We’re taking the user experience to the cutting edge and optimizing the interface for mobile devices
  • Cloud-Transformation: We migrate on-premises solutions to scalable cloud environments to reduce operating costs and increase global availability.

WHITEPAPER

6 Myths about B2B portals – and how to debunk them

Who’s afraid of the evil B2B portal? “B2B portals just cost money and don’t add any value”— these are just two of the myths surrounding this challenging project. We’ll show you how to counter them.

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artificial intelligence

What are the benefits of AI for B2B portals?

Self Service
Reduce the workload on customer service and your sales teams with automated processes, easy reordering, and quick assistance via voice commands
Support Volume
Keep your business partners satisfied faster — with FAQ bots, semantic search, and real-time support tools
Processing Time for Inquiries
Take advantage of AI-powered pre-qualification of automated ticketing processes and proposal recommendations through a RAG

A B2B portal supports customers from their initial need through to service requests — providing relevant services at every stage. AI plays a key role here: Specialized AI agents handle inquiries, offer recommendations, and initiate follow-ups. This automates processes, simplifies decision-making, and increases relevance.

Everything you need to know about B2B portals:

A B2B portal is a digital platform through which companies provide products, data, and services to their business customers.

The major advantage for companies and B2B customers is that all relevant information and processes are available in one central location.

For example, if B2B customers want to place repeat orders or view information about contracts or product data, they can do so conveniently via the B2B portal after logging in securely.

Most B2B portals offer self-service features. After a secure login process, B2B customers can independently carry out processes such as:

  • Place an order
  • View invoices
  • Track delivery status

A B2B portal without self-service is primarily used for gathering information.
It is only through self-service features that customers can independently carry out actions such as purchases, reorders, or delivery orders.

In short:
In a self-service portal, customers can complete many tasks on their own without having to contact sales or customer service.

There are many scenarios in which a B2B portal is particularly useful for companies.

Manufacturers, Wholesalers, and Dealer Networks
Example:
A mechanical engineering manufacturer supplies hundreds of dealers across Europe. Instead of processing every order via email or phone, dealers can use the B2B portal to submit maintenance requests, order replacement parts, download technical documentation, or create support tickets.

Companies with Partner Networks
Example:
A software company distributes its products through a network of IT system integrators and sales partners. Through a partner portal, B2B customers can download presentations and sales materials, register and manage leads, create quotes, and access marketing materials.

Companies with a complex product range or pricing strategy
Example:
A chemical company sells raw materials to various industries. Depending on the customer, individual prices, special discounts, or different minimum order quantities apply. Here, factors such as delivery address, currency, or country-specific requirements can be taken into account.

Recurring Orders in B2B
Example:
A wholesaler of foodservice supplies serves restaurants and hotels. These businesses regularly order food, packaging, or cleaning supplies. Through the B2B portal, they can save order lists, quickly reorder products, and easily suspend orders during extended closure periods.

These industries often work with dealer networks, partners, or business customers and benefit greatly from digital platforms that automate ordering, service, and information processes:

  • Manufacturing and Mechanical Engineering
  • Construction and Building Materials Industry
  • Chemicals and Pharmaceuticals
  • Electrical Engineering and Component Distribution
  • Automotive Industry and Auto Parts Distribution
  • IT and Software Companies

B2B portals ensure more efficient processes, better scalability, and an improved customer experience.

Modern B2B portals now offer advanced features. Benefit from AI:

B2B portal providers profit from:

  • Real-time dashboards
  • Personalized price recommendations
  • Upselling opportunities
  • Purchase behavior analysis
  • Automated ticket classification

B2B portal users benefit from:

  • Predictive Ordering
  • Automated Reordering
  • Intelligent Product Search
  • Automated Quotation Processes
  • Chatbots or AI Assistants for Self-Service
  • Fast Information Retrieval

Modern B2B portals go far beyond traditional online stores and combine multiple functions.

Typical features:

E-commerce functions:
Complex pricing logic, customer-specific product ranges, quote management


Self-service:
Order history, invoices, product details


Account and role management:
Various user roles within the company, approval processes


Integration with enterprise systems:
ERP, CRM, PIM, logistics systems


Automated workflows:
Approval processes, quote approvals


AI features:
Intelligent search, personalization, automated support


Omnichannel capability:
Portal, mobile access, APIs

Contact us now &

implement your project successfully with our experts!

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Sönke Baumann

New Business

040 31 77 99 0

sbaumann@medienwerft.de

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FIS INSITE
12. – 13. May 2026
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OMR Festival
05. – 06. May 2026
Congress Center Hamburg

K5 Future Reteail Conference
23. – 24. June 2026
ESTREL Berlin

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About us

INDUSTRY OVERVIEW

From B2B to B2C to hybrid models—our clients across all industries rely on digital excellence. With a clear strategy, technical expertise, and a focus on users and conversion, we ensure the success of their digital solutions.

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References

The best references?
Our references

From website relaunches to e-commerce development: We love every project we work on. Take a look at a selection of our most interesting projects here.

Landmaschine von KRONE aus dem B2B-Portal mykrone.green
References

A B2B PORTAL FOR THE AGRICULTURAL SECTOR

Medienwerft has developed a B2B portal for Maschinenfabrik Bernard KRONE GmbH & Co. KG that brings together the agricultural machinery company’s offerings. Discover the case now!