Portals, e-commerce, lifecycle – B2B portals for industry & production

Global supply chains, a shortage of skilled workers and rising service expectations are challenging the industry like never before. Next-generation platform solutions that connect external parties worldwide, – customers, dealers, service partners – seamlessly integrate ERP systems and digitally support the entire product life cycle are in demand: from ordering spare parts and maintenance intervals to the next upgrade impulse.
 
As part of the FIS Group with over 30 years of SAP expertise, we develop B2B portals that intelligently extend existing systems. This allows you to increase your margins, strengthen your business relationships in the long term and tap into new value creation potential.

Explore new potential
Industry and production

Portals, e-commerce, lifecycle – B2B portals for industry & production

Global supply chains, a shortage of skilled workers and rising service expectations are challenging the industry like never before. Next-generation platform solutions that connect external parties worldwide, – customers, dealers, service partners – seamlessly integrate ERP systems and digitally support the entire product life cycle are in demand: from ordering spare parts and maintenance intervals to the next upgrade impulse.
 
As part of the FIS Group with over 30 years of SAP expertise, we develop B2B portals that intelligently extend existing systems. This allows you to increase your margins, strengthen your business relationships in the long term and tap into new value creation potential.

Explore new potential

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Wholesale & Specialist Trade
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RETAIL & CONSUMER GOODS
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AGRICULTURE & AGRI-BUSINESS
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industries

A challenge for industry and production

and how to tackle them

The digitalization of B2B sales has long been reality for industrial and production companies: buyers are increasingly researching, configuring and ordering digitally – and often make decisions before any personal contact is made. Those who do not offer an efficient platform here are losing customers to competitors or marketplaces – and therefore also data, margins and valuable service contact points.
 
At the same time, grown ERP structures, individual pricing and contract logics as well as internationally ramified sales and service networks make the transformation more difficult. Data is stored in silos, processes are fragmented and scalability is limited. The key challenge is to connect these structures without replacing them completely. Next-generation platform-based, AI-native architectures create the basis for this: they integrate existing systems and open up new digital business models.

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Networking systems

Integrated B2B portals connect ERP, sales structures, service partners and customers and create smooth data flows for prices, availability and order processing. 

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Using AI productively

Data-based services such as dynamic pricing, spare parts recommendations or self-service automation provide a sound basis for decision-making – in real time. 

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Mobile and intuitive working

UX-optimized portals ensure ease of use – whether buyers in the office, technicians on site or partners worldwide in the cloud.  

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LEVERAGING AFTERSALES POTENTIAL

The aftermarket for industrial products offers margins of 25-45% – smart portals provide the platform for up- and cross-selling.


With our experience from over 500 e-commerce and portal projects, we support industrial and manufacturing companies in strategically developing their digital platforms.

We focus on AI-native B2B portals that connect sales, service and after sales along the entire product life cycle – and integrate them deeply into existing SAP ERP process and system landscapes as part of the FIS Group.

This creates platforms for new digital services, data-based business models and AI solutions that retain customers, open up additional sources of revenue and sustainably strengthen your competitiveness in the international environment.

What´s in it for you?

Fact check

Digitalization in industry and production

of companies report that AI influences their business strategy — primarily through efficiency gains*
of industrial companies are already using AI, and another 19% are testing it in pilot projects*
AI adoption in mechanical engineering and the automotive industry**

Source: *bitkom.org, **mhp.com


The market is moving — and it’s moving fast. More and more B2B business is being conducted via digital channels and specialized platforms. For industrial companies, this means that those who do not invest in their own B2B stores and portals are leaving margins, customer data and service contact points to marketplaces or competitors.

While traditional sales channels are stagnating, digital channels are becoming a key driver — especially in the spare parts, service and project business. Successful companies are using integrated platforms to create customer experiences that are hardly economically viable offline.

Many industrial companies are testing AI, but without AI-ready architecture and ERP integration, the benefits remain stuck in pilot phases. This is where the decisive advantage arises: modernize now with commerce platforms that combine data, processes and AI.

Innovative Solutions

for industry & production

  • B2B portal & e-commerce

    One central touchpoint — for all external parties


    Customers, dealers, service partners, cooperation partners — they all have different needs, but they all need access to relevant data. An integrated B2B portal with role-based access ensures that each external role sees exactly the information and can carry out the processes that are relevant to their task.
     
    This connects existing systems — e-commerce, CRM, telematics, service and training tools — instead of replacing them. Internationally scalable: multiple languages, clients and price structures on one platform, expandable step by step.

    Krone Blue B2B Portal

  • Aftersales & Lifecycle

    The purchase is the beginning — not the end of the business relationship

    In the case of machines, systems and industrial components, the purchase is followed by years of operation: maintenance intervals, spare parts requirements, statutory inspection deadlines, technical upgrades. A good B2B portal captures these signals from the ERP and service history — and passes them on to the right person at the right time.
     
    The service technician on the customer side sees open deadlines. The purchaser receives a suitable upgrade offer. The dealer proactively receives relevant information for their market. This turns individual transactions into ongoing business relationships — and machine data into new digital value-added services and sources of revenue.

    Retail and consumer goods mobile autonomous commerce

  • Self-service & AI

    Empowering external partners — relieving the burden on specialists, increasing efficiency

    Configurators, spare parts finder, order history, ticket system, document management — in the integrated self-service portal. Customers, technicians and partners can act independently without having to coordinate every step with an internal contact person. Your sales and service department gains time for the conversations that really create value.
     
    AI provides support, for example, in identifying spare parts by image, making personalized recommendations or identifying service potential in the installed base. The human-in-the-loop remains where personal contact counts.

    Industry and production

FIS/Shopconnector

Connection between the front end and SAP ERP

The FIS/ShopConnector developed by the FIS Group seamlessly connects B2B store and portal systems with SAP. Customer, order and article data are automatically transferred and processed directly in SAP ERP — including customer-specific prices, conditions and stock levels in real time.

The transfer can be controlled completely transparently: orders can be monitored, checked, and, if necessary, processed before they are posted in the SAP system.

Contact us

30 years of SAP expertise

Gold Partner status in the FIS Group

As part of the FIS Group, we bring a depth of integration that pure digital agencies cannot achieve. Hundreds of completed ERP projects and direct access to SAP architects mean that there is no loss of translation between the commerce vision and SAP reality. What we promise in the portal can also be delivered in the backend.

To the FIS Group

Innovative Solutions

for industry & production

Reference

mykrone.blue — From individual systems to a central b2b portal for trailer management

How do you turn a diverse system landscape into a seamless digital customer experience? For KRONE, the answer was: mykrone.blue — a central customer platform that combines fleet management, different data, services and user access.

More about the project

Reference

VOLKSWAGEN ACCESSORIESTHE EASY PLUS SUCCESS PLATFORM

Running and running: With the EASY PLUS platform, Volkswagen Accessories supports Volkswagen importers in over 110 countries worldwide in the sale and marketing of accessory products. The sales information for the most important products and product groups is collected here on the basis of SAP Commerce.

more aboute the project

Reference

mykrone.blue — From individual systems to a central b2b portal for trailer management

How do you turn a diverse system landscape into a seamless digital customer experience? For KRONE, the answer was: mykrone.blue — a central customer platform that combines fleet management, different data, services and user access.

more about the project

Reference

VOLKSWAGEN ACCESSORIES – THE EASY PLUS SUCCESS PLATFORM

Running and running: With the EASY PLUS platform, Volkswagen Accessories supports Volkswagen importers in over 110 countries worldwide in the sale and marketing of accessory products. The sales information for the most important products and product groups is collected here on the basis of SAP Commerce.

more about the project
Sascha Brück VWZ
“With Medienwerft, we have a partner at our side who now knows our products almost as well as we do and whose support we can always rely on. This is one of the reasons why expanding and advancing our platform together with the agency team is so efficient — and above all so much fun!”
Sascha Brück

Marketing Communications Officer Volkswagen Accessories

digital success in the industry —

what medienwerft can do for you

Industry & production are undergoing a profound transformation — characterized by AI-supported automation, smart factory, sustainability and networked supply chains. We know these key trends inside out and offer you tailor-made solutions that make your processes more efficient, flexible and transparent. Together, we create the basis for future-proof and competitive production.

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Strategy & Platform Consulting

Replatforming to modern B2B commerce architectures (SAP CX, Emporix, composable)

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B2B customer and partner portals

Self-service functions for customers, dealers and service partners — with role and rights management  

Implementierung

ERP & SAP integration

Deep integration for prices, availability, order status and service processes

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UX/UI design & user experience

Intuitive interfaces for complex products, configurators and international teams

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Artificial intelligence

Dynamic pricing, recommendations, self-service automation — integrated AI-natively

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Selected customers from
Industry & production

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Frequently asked questions about
Digitalization in industry & production

The question is often not whether a system is available — but whether it really works together. Whether ERP conditions are visible in real time in the portal. Whether service processes are digitally mapped. Whether all external parties — purchasers on the customer side, dealers, service technicians, partners — can see the data points that are relevant to their task. We start with an honest analysis of the current situation before we make a recommendation.

A B2B portal goes far beyond the act of purchasing. It maps roles and rights — for purchasers on the customer side, service technicians, dealers, cooperation partners and suppliers. It integrates service processes, enables self-service for document management, ticketing and spare parts searches, and can integrate third-party systems such as CRM, telematics or training platforms. The store is a central element, but not the only one.

Step by step — without a big bang. Existing systems are retained, new functions are added via standardized interfaces. Maintenance calendars, service tickets or proactive upgrade notifications can be added on a modular basis once the foundation — stable ERP integration and a clean database — is in place. Evolution instead of revolution: the portal grows with the requirements.

Using proven integration architectures with SAP Commerce, SAP Integration Suite or API-based approaches. As part of the FIS Group, we combine commerce expertise with in-depth SAP know-how — pricing logic, inventory data and customer base are taken directly from the ERP, not duplicated.

Composable architectures consist of interchangeable, API-connected building blocks instead of a monolithic system. This enables faster time-to-market, manufacturer-independent flexibility and AI-native expandability — structural requirements that traditional platforms cannot fulfill.

Traditional platforms integrate AI as a function — as a recommendation module here, as a chatbot there. Next generation AI-native commerce based on the ACE principle (Autonomous Commerce Execution, Emporix) goes further: AI is not one function among many, but the operational center that orchestrates commerce processes, makes decisions in real time and adapts continuously — without a programming project, without release cycles.
In concrete terms: order processes are interpreted and executed autonomously. Price rules and workflows can be adapted using no-code. AI agents act along the entire customer journey — from configuration to service ticket. For industrial companies with complex products, international structures and high transaction volumes, this is not a nice-to-have, but a structural competitive advantage.

A central portal with multi-client capability, multilingual content and market-specific price structures makes it possible to address new markets digitally without having to set up a separate infrastructure for each market. Services, training and technical support can be provided digitally — even where traveling is uneconomical or politically difficult. This creates resilience and opens up growth potential that would simply not be economically viable without a digital platform.

From potential analysis, architecture consulting and UX design to ERP integration and ongoing operation — as part of the FIS Group, we support the entire cycle: from SAP ERP and process expertise to digital platforms, customer experience and user experience. In this way, digitalization does not become a project risk, but a measurable competitive advantage.

Contact us now &

implement your project successfully with our experts!

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Sönke Baumann

New Business

040 31 77 99 0

sbaumann@medienwerft.de

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From website relaunches to e-commerce development: We love every project we work on. Here, we’d like to showcase a selection of our most interesting projects.

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