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AUTOMATIZING DATA –
MORE EFFICIENCY AND GROWTH THROUGH AI in E-Commerce
There is enormous potential in the data available to e-commerce and wholesale companies – but this often remains untapped. Modern AI solutions can not only automate processes, but also better understand customer needs, personalize services and significantly improve the basis for decision-making. The prerequisite for this is strategic handling of data – from structured processing and intelligent forecasts to real product recommendations in real time.
We show you how to use your data profitably with AI and automation – scalable, efficient and tailored to your processes.
Using data intelligently – automation with AI for e-commerce & wholesale
Data & automation – for us, this is a holistic approach to making business-relevant data usable with the help of artificial intelligence (AI) in order to automate processes, improve decisions and enable new digital services.
Because in e-commerce and wholesale, there is huge potential in existing data – whether product data, customer behavior, images, texts or transaction data. AI-supported automation makes it possible to leverage this potential quickly and in a scalable manner.
This is how we implement AI for you:
Two very effective fields of application for AI in digital retail are visual product search and intelligent product recommendations. Both offer immediate added value for users – and a direct uplift for your conversion.
Why we are the right partner for AI-supported data utilization
- Broadly positioned in the e-commerce and wholesale environment – we understand your processes and challenges
- In-house research department & practical AI expertise – our tools are developed from real customer projects, not from the lab
- Early adopter with market experience: from theory to real solution – our AI applications are live in action
- Own models & tools: including Visual Search, Category Mapper, Recommendation Engine, PDF Analyzer, FISMWASP (technical ticket data)
- GDPR-compliant hosting on our own servers in Germany
Which challenges can be solved with AI?
AI is the key to intelligent and predictive data utilization. With our in-house developed AI solutions in the area of data & automation, numerous challenges can be mastered – and this creates real, measurable added value.
Example: Sales or demand forecasts are often based on past values or gut feeling – this leads to overstocks or supply bottlenecks.
Solution: Our AI-supported forecasting models deliver precise sales and demand forecasts – as a reliable basis for decision-making in purchasing, logistics and sales.
Example: In complex product catalogs – for example in the building materials trade – the classic text search fails due to the variety of terms.
Solution: Our AI-supported image search enables a visual product search – simply upload an image and let us find the right product.
Example: Recurring customer questions about order status, products or returns block service capacities.
Solution: Chatbots based on RAG systems (Retrieval Augmented Generation) answer complex questions automatically – based on internal knowledge sources, quickly and reliably.
Example: Customers receive generic product recommendations – this lowers conversion rates and customer satisfaction.
Solution: Our Recommendation Engine analyzes user behavior and product features in order to provide individually tailored suggestions in real time.
What makes our AI service stand out?
We go beyond the use of standardized tools. Instead of ready-made solutions, we offer customized, production-ready AI applications that are precisely tailored to your individual requirements.
Our goal is to optimize processes, increase efficiency and deliver real, measurable results. In this way, we help you not only to drive digital transformation, but also to sustainably increase sales.
Forecasts for sales, returns, inventories
Forecasts based on time series, external factors, machine learning
Visual product search for online stores
Upload image – matching products are displayed (e.g. tiles, furniture, spare parts)
Conversational AI with RAG models
Access to your internal knowledge sources via chatbots for relevant answers
Recommendation Engines
Personalized suggestions based on autoencoder architectures, also for niche products
Consulting, training, integration & monitoring
From the idea to productive use – transparent, agile and practical
Innovative and intelligent –
AI IMAGE SEARCH FOR STARK GERMANY
Intelligent product recognition with artificial intelligence: STARK Germany relies on an AI-supported image search that enables customers to select products quickly and precisely. The technology opens up completely new ways to make the selection process in the building materials trade more intuitive and efficient.
Our process model
Together we identify the best use cases & check data availability
Development of an MVP (proof of concept) based on your requirements
Evaluation based on real data – including KPIs such as forecast quality or conversion uplift
Connection to store systems, ERP, CRM or customer portals – on-prem or in the cloud
Continuous training & optimization of the models
Blog posts about artificial intelligence
OPTIMIZE YOUR DATABASE – WITH OUR SUPPORT AND AI!
Get in touch with us: As an innovative AI service provider, Medienwerft offers you individually developed solutions, hosted in Germany in compliance with data protection regulations and perfectly tailored to your requirements. Make your company fit for future challenges!
Sönke Baumann
Head of New Business
040 31 77 99 0
sbaumann@medienwerft.de
✓ 15-30 minute initial consultation
✓ Discover Use Case Showroom
✓ Book AI-Demo
