AI in e-commerce: An overview of the possible use cases

From data preparation and personalized recommendations to visual search – we show why a solid database is essential and how intelligent algorithms optimize the shopping experience and sales processes. As AI experts, we provide an overview of the most important areas of application and show how companies are already successfully using AI in e-commerce today.

Use Case #1

Master data preparation as the basis for successful AI applications

A solid database is the foundation of every successful AI application. Without high-quality, structured and up-to-date data, AI algorithms cannot work effectively and cannot deliver reliable results. This is where our expertise in master data preparation comes in. We help you to cleanse, standardize and enrich your product data to create an optimal foundation for your AI initiatives. With our support, you can be sure that your AI applications are built on a solid data basis and thus achieve maximum efficiency and accuracy. An important part of our solution is the PDF extractor, which can automatically read technical data sheets and other documents and convert them into structured data. This saves you time and resources in manual data entry and reduces the risk of errors.

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Use Case #2

Personalized recommendations
that inspire customers and increase sales

Personalisierte Produktempfehlungen sind ein entscheidender Faktor für den Erfolg im E-Commerce. Kundinnen und Kunden erwarten relevante Vorschläge, die auf ihre individuellen Bedürfnisse und Interessen zugeschnitten sind. Unsere KI-gestützten Empfehlungssysteme analysieren das Kundenverhalten und generieren personalisierte Produktvorschläge, die die Wahrscheinlichkeit von Käufen erhöhen und die Kundenzufriedenheit steigern. Durch die Integration unserer Lösung in Ihren E-Commerce-Shop können Sie Ihrer Kundschaft ein einzigartiges Einkaufserlebnis bieten und Ihren Umsatz nachhaltig steigern.

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Use Case #3

Precise category mapping for an improved search and optimal presence on marketplaces

A well-structured product categorization is essential for an intuitive and efficient search function. Users expect to be able to find products quickly and easily. Our category mapping for product data ensures that your products are precisely assigned to the right categories, which improves the search function and increases the user-friendliness of your e-commerce store. In addition, our category mapping helps you to optimize the listing of your products on marketplaces such as eBay or Amazon. By automatically assigning your products to the appropriate categories on the respective platforms, you increase your visibility and reach a wider audience. With our solution, you can ensure that your customers can easily find the products they want both in your own store and on relevant marketplaces, thereby increasing your conversion rate.

Our AI solutions

Use Case #4

Revolutionary visual search
that uses unstructured data

Our innovative visual search enables your customers to discover products in a completely new way. By analyzing images and other visual content, users can search for products without having to rely on text-based search queries. This opens up completely new possibilities to use unstructured data such as customer photos or fashion inspiration to find relevant products. With our visual search, you can revolutionize your customers’ shopping experience and offer them an intuitive and engaging way to discover products.

More to AI visual search

Use Case #5

Sales support through intelligent insights into user behavior

Our AI-supported sales assistance provides you with valuable insights into customer behaviour and helps you to optimize your sales strategies. By analyzing customer data and trends, you can develop targeted marketing campaigns, better understand your customer base and create personalized offers. Our solution supports your sales team by providing them with relevant information and decision support to be more successful. With our help, you can make your sales processes more efficient and maximize your revenue.

Your partner for innovative AI solutions in e-commerce

We are your ideal partner for the development and implementation of innovative AI in e-commerce. With our many years of experience and extensive expertise in the field of AI and e-commerce, we can offer you customized solutions that are tailored to your specific needs. We support you from the conception and implementation through to the maintenance and optimization of your AI applications.

Let’s find out together which AI solutions offer the greatest added value for your company. Contact us via our contact form or arrange a non-binding consultation appointment directly – free of charge and individually tailored to your needs.