Ecommerce IT
The online landscape of retailers continues to grow, and buyers are also becoming more demanding. Whether B2B or B2C – the customer journey must be right. This requires the right e-commerce solution for the respective requirement. But which is the right one? – Get first impressions!
E-Commerce Trends 2025
Digital over analog: E-commerce will ultimately surpass traditional retail in 2025. Competition for customers is therefore becoming increasingly fierce in both B2B and B2C – if you want to keep up, you need to constantly optimize your online store. We have identified the top 7 e-commerce trends that will give your store a decisive boost next year!
End-of-Life
The bad news: as announced by SAP, the end-of-life of SAP Commerce on-premise solutions is drawing ever closer - as early as 2026: both support and development will end. The good news: Medienwerft turns this challenge into an opportunity.
E-commerce middleware
E-commerce middleware - the mediation and translation between backend and frontend. A technology that optimally links the separate backend and frontend and significantly facilitates the integration of other systems.
PLATH
PLATH, one of Europe's leading providers in the field of data-based early crisis detection, was due to upgrade its TYPO3 website. Medienwerft was brought on board for this - and it was such a good fit that the relaunch of three other PLATH and PLATH Group websites was subsequently placed in our hands. And the collaboration continues.
AI embedding models
Embedding models are powerful AI systems that optimize personalized customer experiences in e-commerce and make processes more efficient. They enable more precise analysis of data, resulting in better product recommendations and more targeted marketing.
AI MASTER DATA PREPARATION
Well-maintained master data is the most important prerequisite for a successful online store. Unfortunately, this data is often incomplete and has to be prepared manually in order to be able to work with it in e-commerce. This is where AI comes into play.
AI VISUAL SEARCH
Visual search is playing an increasingly central role in e-commerce. Thanks to artificial intelligence, it helps customers to find their desired products quickly and efficiently by enabling them to search using photos and discover visually similar items.
M-Plus shines with new online presence
Medienwerft has already integrated 14 retailers into the CMS Group's store network as sub-shops. Now, for the first time, a brand store has been added: at M-Plus, commercial and private customers can find everything from floor coverings to paints for walls, floors and ceilings. In order to create this store with numerous categories and private label collections based on the CMS dealer template, Medienwerft CX Design, Frontend and Development worked hand in hand. The result is impressive!
LLMs in e-commerce
LLMs have experienced a real hype - e-commerce companies in particular are now asking themselves how they can position themselves and what advantages LLMs can offer their business.
Orchestration Engine
In order to be able to react more quickly to customer needs and market dynamics and thus increase efficiency, it is necessary to orchestrate ongoing business processes - for example with the Orchestration Engine from Emporix.
RAG KI
LLMs already have a wide range of applications in e-commerce, but they have one decisive limitation: they can only access the data on which they have been trained.
Medienwerft launches HABA Play on Emporix
Medienwerft has successfully migrated HABA, the traditional company for high-quality children's products, to the modern commerce platform from Emporix. Our first project, the B2C area HABA Play, is live and marks the starting signal for numerous other successful projects.
Optimize processes and reduce costs with "Lean Commerce"
We advise companies on how they can position themselves strategically and operationally in the short, medium and long term in order to reduce costs and increase margins.
Our Expert Support – We support your inhouse team
Our experts help you with resource bottlenecks and knowledge gaps. Whether SAP Commerce or Customer Experience - we are at your disposal with manpower and know-how in both areas.
For all those who want to see for themselves: How about a demo?
As part of our Composable Commerce demos, we present various technologies live in action.
All are welcome: New accessibility guidelines for B2C webshops
Better perceptibility, simple operation and comprehensible texts - this should already be standard for all web stores.
Flexible, scalable, agile - The headless solution (by) commercetools
As a new partner, we will offer our customers a flexibly expandable platform with commercetools in the future and take over both its implementation and ongoing content maintenance.
Test us: The Medienwerft SAP Commerce Performance Challenge
Optimal performance is crucial to earning your customers' trust and ensuring your store's success.
SAP Customer Data Cloud
SAP's Customer Data Cloud (CDC) is a suite of cloud-based solutions that enable your business to manage and secure customer data.
Onsite Search – fast, personalised and intuitive
For your clients to find what they are looking for, fastly, the Medienwerft experts support with innovative solutions around the product search.
Marketing automation with SAP Emarsys - also suitable for b2b?
Marketing automation is almost standard in the B2C world. SAP Emarsys is one of the leading systems in this area. But what about in B2B?
More success on online marketingplaces – with FIS/TradeFlex and targeted marketing
Find out how to integrate online marketplaces into your system landscape and thus increase the visibility of your brand here.
From cookie to social media: 2022's hottest marketing trends
Marketing has made great leaps forward and has developed enormously during the pandemic thanks to digitalisation. What are the main marketing trends of 2022?
Technical insight: data management in e-commerce - SAP Commerce Cloud
Successful omnichannel commerce has a name: SAP Commerce Cloud. Above all channels - whether online or offline - use SAP Commerce to talk to your customers personally and reliable.
Click here to download: Medienwerft webinar
From practice, in practice: this Medienwerft webinar gives a clear description of the six success factors that are decisive in realising demanding SAP Commerce projects, while significantly reducing time and costs.
Medienwerft becomes Mirakl's integration partner
Marketplace models help retailers and companies to meet the ever-increasing expectations and demands of consumers on variety and constant availability of products.
Technical insight: personalisation in SAP Commerce
As personal as your business: use an individual approach in digital commerce to set yourself apart from the competition.
SAP CX and SAP Emarsys experts
Optimal sales experiences, increased customer loyalty, automated after-sales and campaign assistance – if you’re looking for the perfect customer journey, Emarsys is THE omnichannel customer engagement platform.
Medienwerft becomes Meta business partner
We made our first foray into social media marketing around 10 years ago, when we worked together with brands like Görtz and Ben & Jerry’s to publish ads, apps and content on Facebook.
4 shops for gebrüder götz – 1 task: relaunch
Medienwerft is responsible for the relaunch of the four shops using the SAP Commerce Cloud and will also make adjustments to the shops with a view to improving the UX.
Now live: Bartscher Warehouse - developed by Medienwerft and FIS
The online store developed by Medienwerft for Bartscher GmbH, one of the largest B2B providers in the domain of commercial kitchens, has been expanded. Bartscher Warehouse.
Save (y)our Sales – effective measures to counteract the crisis
The corona virus has crippled the economy. In fact, there are effective ways to see the crisis as an opportuniy and combat the loss of sales with creative solutions.
Medienwerft and FIS implement SAP Marketing Cloud for DACHDECKER-EINKAUF SÜD
One year after the successful launch of their online store, Dachdecker Einkauf Süd commissioned Medienwerft and FIS to implement SAP Marketing.
For better performance: Medienwerft health check
When an online shop is not performing as well as it should, the problem could be an error in the code. The Medienwerft Health Check reviews the code for your online shop and puts it through its paces.
E-Commerce Round Table with Hendrik van Laaten
Which solutions and consulting services in e-commerce does the retail industry need? And which services can SAP partners like Medienwerft/FIS offer?
Trailblazer: Medienwerft offers training in ecommerce management for the first time
Medienwerft, as one of the most experienced agencies in e-commerce, offers future E-Commerce Specialists the best prerequisites for comprehensive training in this growth market.
SAP Hybris becomes SAP C/4 HANA
The news broke like a thunderbolt at the annual corporate conference SAPPHIRE NOW: SAP presented the fourth generation of CRM with C/4HANA.
Social media investor relations: success with custom-tailored solutions
Medienwerft works together with Kirchhoff Consult AG in developing tailored solutions for DAX companies.
B2B success with Medienwerft
Brands and e-commerce – Medienwerft has focused on both of these topics since it was founded in 1996.
SAP Forum for retail - with Medienwerft
Retail. Wholesale. Live sale: This year’s SAP Forum for Retail is being held around the slogan of digital transformation.
Experience SAP Hybris customer engagement and commerce (CEC) at CEBIT
Medienwerft will be at the SAP Partner booth at the global event for digital business, together with FIS, from March 20 to March 24.
Interview on SAP Hybris CRM
In an age of cut-throat digital competition, customer loyalty is even more important. Traditionally, it was the job of customer relationship management software (CRM software) to collect customer data and quickly resolve inquiries in a service-oriented manner.
SAP Hybris Webinar - 4 cornerstones for your success in e-commerce
Nowadays, e-commerce companies are faced with increasing competition.
Cyberport Mobileshop: Greenlight for the new homepage
New functions, new look: The mobile shop from Cyberport has been offering an even better shopping experience since the start of the year.
5 reasons - The new Medienwerft campaign for MONA
Even the rain can be fun, and the new campaign from Medienwerft for the mail order retailer MONA proves it: Using the slogan “5 reasons why we love rain”, the trendy raincoat available in five vibrant colors lifts spirits across all channels.
A jacket on all channels - Medienwerft is developing a campaign for MONA
It is the season's must-have item - and thanks to Medienwerft now also extremely fashionable: the light down jacket from the mail-order retailer MONA is advertised by Medienwerft with a large multi-channel campaign.
Medienwerft makes Cyberport a strong seller in the mobile market too
The secret of Cyberport’s sales success lies in the multi-award-winning user friendliness of the shopping experience.
Medienwerft takes over social media marketing for Görtz
Medienwerft – agency for digital media and communication – acquired Görtz as a new client in June 2010.