AI only works with architecture: watch the masterclass now 
Digital innovation in the building materials trade: AI image search for STARK Germany 
The right system for every application: Medienwerft Demo Days – See for yourself 
End2End solutions from UX to hosting: Benefit from the expertise of the FIS Group! 
Do you fit into our team? Discover all vacancies now and apply now! 
Ready for the shipyard? Find out what you can look forward to as an apprentice at Medienwerft! 
AI expertise in three episodes: Listen to our podcast series now! 
Composable commerce reimagined: Discover Emporix's new strategy now! 
Three use cases: Watch the AI Booster in Retail webinar now! 
#E-COMMERCE IT
The online landscape of retailers continues to grow, and buyers are also becoming more demanding. Whether B2B or B2C – the customer journey must be right. This requires the right e-commerce solution for the respective requirement. But which is the right one? – Get first impressions!
E-Commerce Trends 2026
Thanks to Artificial Intelligence and other factors, digital commerce will undergo profound changes by 2026. Learn how to successfully navigate them in our Top 7 E-Commerce Trends for 2026.
Emporix – New paths in Composable Commerce
Composable Commerce and Headless Architecture: Emporix is the emerging e-commerce system for companies that value flexibility, speed and sustainable added value.
DSAG Annual Congress 2025
From September 16–18, all SAP experts will meet at the DSAG Annual Congress in Bremen. The FIS Group will also be present with a booth this year.
LCS Middleware
Our specially developed LCS (Lean Commerce Stack) Middleware played a crucial role in the replatforming of the HABA Play and HABA Pro Shops. In the HABA infrastructure, it serves as a Backend-for-Frontend system (BFF), forming the central connection between the storefront and the backend systems.
E-Commerce Trends 2025
Digital over analog: E-commerce will ultimately surpass traditional retail in 2025. Competition for customers is therefore becoming increasingly fierce in both B2B and B2C – if you want to keep up, you need to constantly optimize your online store. We have identified the top 7 e-commerce trends that will give your store a decisive boost next year!
SAP End-of-Life
The bad news: as announced by SAP, the end-of-life of SAP Commerce on-premise solutions is drawing ever closer - as early as 2026: both support and development will end. The good news: Medienwerft turns this challenge into an opportunity.
E-commerce middleware
E-commerce middleware - the mediation and translation between backend and frontend. A technology that optimally links the separate backend and frontend and significantly facilitates the integration of other systems.
PLATH
PLATH, one of Europe's leading providers in the field of data-based early crisis detection, was due to upgrade its TYPO3 website. Medienwerft was brought on board for this - and it was such a good fit that the relaunch of three other PLATH and PLATH Group websites was subsequently placed in our hands. And the collaboration continues.
AI MASTER DATA PREPARATION
Well-maintained master data is the most important prerequisite for a successful online store. Unfortunately, this data is often incomplete and has to be prepared manually in order to be able to work with it in e-commerce. This is where AI comes into play.
AI Visual Search
Visual search is playing an increasingly central role in e-commerce. Thanks to artificial intelligence, it helps customers to find their desired products quickly and efficiently by enabling them to search using photos and discover visually similar items.
M-Plus shines with new online presence
Medienwerft has already integrated 14 retailers into the CMS Group's store network as sub-shops. Now, for the first time, a brand store has been added: at M-Plus, commercial and private customers can find everything from floor coverings to paints for walls, floors and ceilings. In order to create this store with numerous categories and private label collections based on the CMS dealer template, Medienwerft CX Design, Frontend and Development worked hand in hand. The result is impressive!
LLMs in e-commerce
LLMs have experienced a real hype - e-commerce companies in particular are now asking themselves how they can position themselves and what advantages LLMs can offer their business.
Orchestration Engine
In order to be able to react more quickly to customer needs and market dynamics and thus increase efficiency, it is necessary to orchestrate ongoing business processes - for example with the Orchestration Engine from Emporix.
RAG AI
LLMs already have a wide range of applications in e-commerce, but they have one decisive limitation: they can only access the data on which they have been trained.
Medienwerft launches HABA Play on Emporix
Medienwerft has successfully migrated HABA, the traditional company for high-quality children's products, to the modern commerce platform from Emporix. Our first project, the B2C area HABA Play, is live and marks the starting signal for numerous other successful projects.
Optimize processes and reduce costs with "Lean Commerce"
We advise companies on how they can position themselves strategically and operationally in the short, medium and long term in order to reduce costs and increase margins.
Our Expert Support – We support your inhouse team
Our experts help you with resource bottlenecks and knowledge gaps. Whether SAP Commerce or Customer Experience - we are at your disposal with manpower and know-how in both areas.
For all those who want to see for themselves: How about a demo?
As part of our Composable Commerce demos, we present various technologies live in action.
All are welcome: New accessibility guidelines for B2C webshops
Better perceptibility, simple operation and comprehensible texts - this should already be standard for all web stores.
Flexible, scalable, agile - The headless solution (by) commercetools
As a new partner, we will offer our customers a flexibly expandable platform with commercetools in the future and take over both its implementation and ongoing content maintenance.
Test us: The Medienwerft SAP Commerce Performance Challenge
Optimal performance is crucial to earning your customers' trust and ensuring your store's success.
SAP Customer Data Cloud
SAP's Customer Data Cloud (CDC) is a suite of cloud-based solutions that enable your business to manage and secure customer data.
Onsite Search – fast, personalised and intuitive
For your clients to find what they are looking for, fastly, the Medienwerft experts support with innovative solutions around the product search.
More success on online marketingplaces – with FIS/TradeFlex and targeted marketing
Find out how to integrate online marketplaces into your system landscape and thus increase the visibility of your brand here.