Ecommerce IT

The online landscape of retailers continues to grow, and buyers are also becoming more demanding. Whether B2B or B2C – the customer journey must be right. This requires the right e-commerce solution for the respective requirement. But which is the right one? – Get first impressions!

25. November 2024

E-Commerce Trends 2025

Digital over analog: E-commerce will ultimately surpass traditional retail in 2025. Competition for customers is therefore becoming increasingly fierce in both B2B and B2C – if you want to keep up, you need to constantly optimize your online store. We have identified the top 7 e-commerce trends that will give your store a decisive boost next year!

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13. November 2024

End-of-Life

The bad news: as announced by SAP, the end-of-life of SAP Commerce on-premise solutions is drawing ever closer - as early as 2026: both support and development will end. The good news: Medienwerft turns this challenge into an opportunity.

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17. October 2024

E-commerce middleware

E-commerce middleware - the mediation and translation between backend and frontend. A technology that optimally links the separate backend and frontend and significantly facilitates the integration of other systems.

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11. September 2024

PLATH

PLATH, one of Europe's leading providers in the field of data-based early crisis detection, was due to upgrade its TYPO3 website. Medienwerft was brought on board for this - and it was such a good fit that the relaunch of three other PLATH and PLATH Group websites was subsequently placed in our hands. And the collaboration continues.

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21. August 2024

AI embedding models

Embedding models are powerful AI systems that optimize personalized customer experiences in e-commerce and make processes more efficient. They enable more precise analysis of data, resulting in better product recommendations and more targeted marketing.

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25. July 2024

AI MASTER DATA PREPARATION

Well-maintained master data is the most important prerequisite for a successful online store. Unfortunately, this data is often incomplete and has to be prepared manually in order to be able to work with it in e-commerce. This is where AI comes into play.

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11. July 2024

AI VISUAL SEARCH

Visual search is playing an increasingly central role in e-commerce. Thanks to artificial intelligence, it helps customers to find their desired products quickly and efficiently by enabling them to search using photos and discover visually similar items.

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18. June 2024

M-Plus shines with new online presence

Medienwerft has already integrated 14 retailers into the CMS Group's store network as sub-shops. Now, for the first time, a brand store has been added: at M-Plus, commercial and private customers can find everything from floor coverings to paints for walls, floors and ceilings. In order to create this store with numerous categories and private label collections based on the CMS dealer template, Medienwerft CX Design, Frontend and Development worked hand in hand. The result is impressive!

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12. June 2024

LLMs in e-commerce

LLMs have experienced a real hype - e-commerce companies in particular are now asking themselves how they can position themselves and what advantages LLMs can offer their business.

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06. June 2024

Orchestration Engine

In order to be able to react more quickly to customer needs and market dynamics and thus increase efficiency, it is necessary to orchestrate ongoing business processes - for example with the Orchestration Engine from Emporix.

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17. May 2024

RAG KI

LLMs already have a wide range of applications in e-commerce, but they have one decisive limitation: they can only access the data on which they have been trained.

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24. April 2024

Medienwerft launches HABA Play on Emporix

Medienwerft has successfully migrated HABA, the traditional company for high-quality children's products, to the modern commerce platform from Emporix. Our first project, the B2C area HABA Play, is live and marks the starting signal for numerous other successful projects.

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21. February 2024

Optimize processes and reduce costs with "Lean Commerce"

We advise companies on how they can position themselves strategically and operationally in the short, medium and long term in order to reduce costs and increase margins.

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13. February 2024

Our Expert Support – We support your inhouse team 

Our experts help you with resource bottlenecks and knowledge gaps. Whether SAP Commerce or Customer Experience - we are at your disposal with manpower and know-how in both areas.

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