M-Plus shines with new online presence

Medienwerft has already integrated 14 retailers into the CMS Group’s store network as sub-shops. Now, for the first time, a brand store has been added: at M-Plus, commercial and private customers can find everything from floor coverings to paints for walls, floors and ceilings. In order to create this store with numerous categories and private label collections based on the CMS dealer template, Medienwerft CX Design, Frontend and Development worked hand in hand. The result is impressive!

Ecommerce IT ‐ 18. June 2024

Anyone looking for primers, paints, floor coverings, wallpapers or construction chemicals will quickly find the exclusive brand of the CMS dealer association M-Plus. The completely revamped online presence presents the extensive product range to commercial customers in a modern and clear way. After logging in, B2B customers are redirected to the respective dealer store. The dealer template we developed for the CMS Group served as the basis for the implementation.

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The challenge with this project lay on the one hand in the design requirements and on the other hand in the much more detailed clustering compared to the other retailer stores. The various products are divided into categories and collections, which had to be displayed in a clear store interface. Users can narrow down their selection using numerous filter options.

The implementation of this comprehensive clustering in the store is the result of close cooperation between the Medienwerft experts on the one hand and the customer’s specialist departments on the other. From the new M-Plus store, commercial customers are forwarded directly to the right dealer store, where they can then place their order. Private customers can also find information in the store and look for retailers in their area to order from the M-Plus range.

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About the CMS Group:

The CMS Group is DAW’s Germany-wide dealer network. Comprising 14 dealers, the network covers the whole of Germany with around 180 locations. The dealers in the CMS Group not only stock paint, but also a broad and deep range of products for the main target groups of painters and floor layers. CMS Dienstleistungs-GmbH itself acts as a service provider for the specialist dealers. All administrative tasks are carried out by CMS Dienstleistungs-GmbH. On site, the sales and logistics tasks are managed by the retailer’s management.

More about the brand of the CMS dealer association M-Plus:

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