E-commerce middleware: Seamless communication between systems

E-commerce middleware – the mediation and translation between backend and frontend. A technology that optimally links the separate backend and frontend and significantly facilitates the integration of other systems.

E-commerce middleware – what is it?

E-commerce middleware serves as an intermediary and translator between the backend and frontend of a system. Examples of this are address data and orders that are transferred from the front end to the back end.

The aim is to use the e-commerce middleware to link the front end to the e-commerce back end so that other technologies, such as a CMS, can be easily connected in the future.

Middleware in use: HABA Play

Our experts recently developed middleware for the HABA Familygroup. This solution enabled a quick and seamless integration of the existing storefront onto the new Emporix platform. The key benefit: valuable development time was saved as the existing storefront remained unchanged and continued to be based on Spartacus while the commerce system was migrated to the new Emporix platform.

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What happens during implementation?

Our team developed the e-commerce middleware based on the Alokai framework and extended it considerably to create a “backend for frontend” architecture. The challenge was that the integration had to be designed in such a way that the switch between existing and new interfaces worked seamlessly. The system was adapted so that both customer-specific and system-specific adjustments could be made using simple concepts and workflows.

The result: the various extensions were bundled using the middleware and efficiently connected to the storefront.

Our solution: „Lean Commerce Stack“

For us, lean commerce means integrating systems with each other in such a way that the customer can adapt their solutions to the market situation at any time without having to rebuild the entire structure every time – we operate true composable commerce.

Before: The communication between the frontend and backend was very complex and therefore time-consuming. Several different APIs were required, as each third-party connection had to be individually connected to the storefront.

Now: With the “Lean Commerce Stack” (LCS) developed by Medienwerft, everything is connected via a single API. This not only reduces the workload for developers, but also makes third-party integrations much faster and easier to implement.

Ihr Vorteil:

The Medienwerft experts will also develop e-commerce middleware for you that is optimally adapted to your requirements.

  • Seamless integration
  • Significant time savings
  • Future-proof and scalable
  • Competence and industry experience

Unsere Partner:

  • Emporix
  • Contentful
  • Algolia
  • SAP Spartacus
  • PIMcore

Our partners at a glance:

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Lean commerce approach for your middleware

Lean Commerce is a Medienwerft approach that aims to reduce costs and increase efficiency through optimized processes. This approach is also applied in our e-commerce middleware. The efficient connection of backend and frontend facilitates the integration of additional third-party providers and improves the subsequent communication between the various technologies. Our goal: a fast, uncomplicated and optimized solution for your company.

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    „Behind every impressive online solution there is a well thought out technological concept. My team of system analysts, database experts, front-end developers, back-end professionals and experienced designers ensure that everything runs smoothly. Feel free to talk to us.“

    Frank Meier

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    FRANK MEIER

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