Knowledge, Growth & Change: Welcome to K5 2026!

With over 35,000 visitors, K5 is one of the most important trade fairs in the world of e-commerce. From June 23 to 24, industry leaders will gather in Berlin to present the latest developments and exchange ideas. Medienwerft and FIS will also be there.

Together with our partner Emporix, we will provide insights into topics such as Autonomous Commerce, Agentic Commerce, and process orchestration with value streams for online stores and B2B portals. Will you be there? We look forward to connecting with you!

Meet us at the conference!

Medienwerft Redaktionsteam/Editorial Team

Editorial Team

E-Commerce, AI & Technology Expertise

Our editorial team stays up to date on the latest trends and developments in e-commerce, customer experience, and online marketing. The team is also well-informed about everything happening at Medienwerft — whether it involves new clients or completed projects.

The K5 2026 at a glance

What’s currently driving the industry?
Here’s what you can expect at K5 2026:

Above all, developments in AI present major challenges and even greater opportunities for the industry. Next-gen e-commerce solutions rely on an AI-native architecture, where AI is built in from the very beginning.

Cost reduction remains at the top of the agenda for most e-commerce providers. We’ll show you how you can significantly reduce your costs with optimized processes and value streams. Self-service B2B portals also help relieve the strain on internal resources, strengthen customer loyalty, and lower costs.

At K5 2026, we’ll discuss with you how to make your e-commerce business future-proof.

SCHEDULE A MEETING NOW

Our masterclass with emporix:
AI agents for process optimization

“B2B is overtaking B2C in self-service.
When AI agents make complex portals self-driving.”

For twenty years, B2B has been taking cues from B2C. In the realm of self-service portals, this trend is now reversing. Multiple user roles, purchasing hierarchies, purchasing groups, manufacturer-dealer-end-customer networks, long product lifecycles: B2B is structurally more complex and therefore requires a more radical solution.

Many companies have digitized, but thought in silos. AI agents connect these processes across system boundaries and automate workflows where traditional portal architectures fail. Medienwerft and Emporix will demonstrate where this is already working today and what truly sets next-generation B2B portals apart.

Emporix x Medienwerft | Masterclass on Wednesday, June 24 | 11:30 – 12:30 | MC Room 13

Dirk Reimsbach

Speaker at the K5 CONFERENCE

DIRK REIMSBACH

Head of Commerce Development
Medienwerft

digital business card

Emporix: Next-generation AI-native e-commerce

Anyone who runs an e-commerce business or is planning to launch an online store should check out Emporix. This cloud-based commerce orchestration platform (Autonomous Commerce Execution – ACE) for B2B and B2C companies was developed by the founders of SAP Hybris and is a more advanced, flexible alternative to the SAP Commerce Cloud.

The traditional online store is increasingly evolving from a central system into an orchestrating platform. While “composable commerce” involves flexibly combining individual services, the trend is moving further toward agentic and autonomous commerce.

Agentic commerce refers to the use of AI agents that support processes, prepare decisions, or perform tasks independently. Autonomous Commerce takes this development a step further: systems increasingly orchestrate entire value streams on their own — from product data and pricing to service and purchasing processes.

This is exactly where Emporix positions itself as a leading provider in the market. The platform no longer views commerce primarily as a shop system, but as a flexible, AI-native orchestration layer between data, services, processes, and AI agents. In the future, what matters will be less which system provides the “shop” and more how quickly companies can integrate new business models, services, and AI-powered processes.

As Emporix Partner of the Year, we are excited to explore this development in greater depth at K5 as part of a joint masterclass.

K5 Masterclass KI Agents

K5 Masterclass

How AI agents automatically orchestrate commerce processes

How can AI be used effectively? What is the optimal system architecture for this? And how can the underlying processes be orchestrated with AI agents? At the K5 conference, we answered these questions in a masterclass with a live demo.

All you need to know about the K5 Future Retail Conference 2026 in Berlin

The K5 Future Retail Conference is one of the leading e-commerce and retail trade shows in the DACH region, focusing on digital innovations, trends, and technologies in the retail sector.

K5 is aimed at decision-makers, experts, and companies in the fields of e-commerce, retail, marketing, technology, and digital commerce.

The K5 Future Retail Conference 2026 will take place on June 23 and 24, 2026, at the ESTREL Berlin.

Join us and our partner Emporix in Hall 1 at Booth 38.

Don’t miss our masterclass on the second day of K5. As Emporix Partner of the Year, we’ll show you the best ways to optimize your processes using AI agents.

Emporix is the top choice when it comes to orchestrating processes in digital B2B commerce. With its modern, cloud-based tech stack, Emporix enables companies to design their commerce landscapes in a flexible and future-proof manner. Looking ahead, the focus is on value streams and the concept of Autonomous Commerce — for greater agility, autonomy, and technological freedom in an ever-changing retail landscape.

Read more about our partner here: Emporix – The Autonomous Commerce Execution (ACE) Platform

Let’s connect

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Sönke Baumann

SÖNKE BAUMANN
Head of New Business

040 317799-0
sbaumann@medienwerft.de