DMEXCO Masterclass: Agentic Commerce live on stage –
AI meets Human-in-the-loop

How can artificial intelligence be used efficiently? Which system architecture is most suitable for this? And what means can be used to control the underlying processes using AI agents? We explored these questions in a masterclass including a live demo at DMEXCO 2025.

The masterclass focused on a practical scenario: An AI agent independently handles the entire sophisticated B2B returning process – from fraud detection and communication with digital systems to interaction with service and sales teams.

During the session, the technical requirements were outlined, how existing IT solutions can be connected, and what practical value decision-makers can gain from this, both operationally and strategically.

WHAT YOU WILL LEARN IN THE MASTERCLASS ON AI AGENTS

Why AI agents need a modern, flexible architecture to be used effectively
How you can use AI agents to automate processes such as managing returns
when a human-in-the-loop comes into play

USE AI AGENTS EFFICIENTLY – WITH OUR SUPPORT!

Contact us: With our extensive expertise in e-commerce and AI, we can develop a commerce architecture that allows you to use AI agents efficiently and orchestrate your processes optimally. Prepare your company for future challenges!