Almased and Medienwerft have been partners since 2013. We have been working together to improve the company’s international online communications capabilities. We are also placing an additional focus on communication through social media, which is assuming ever greater importance.
Put concisely, our instructed task was to update online communication capabilities in response to changes in the demands and expectations of target groups. This meant reviewing Almased’s thoroughly successful online activities in light of its international orientation, which is becoming increasingly pronounced, along with the ever more popular use of mobile terminal devices. The icing on the cake, as far as this task was concerned, was the social networks, Facebook foremost among them.
Apart from the revision of Almased’s Web presences, considerable importance was attached to examination and strategic development in the social media segment. This was a pleasant and exciting task that we were happy to approach with Facebook as the point of emphasis. We gave particular attention to bringing about qualitative growth in the fan base and continuous social web monitoring. This was accompanied by the development of the company’s own competition and posting formats, accompanying media activities and, naturally, the management of community activities.
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