E-Branding - Hamburg, October 2010

Medienwerft acquires Jette Joop as a new client and launches its brand website.

Medienwerft – agency for digital media and communication – has netted a prominent new client in its portfolio, Jette Joop. Jette Joop will now be entrusting its Web presence to the Hamburg-based specialists in branding and e-commerce. The new JETTE corporate site is the agency’s first project for the famous fashion, design and lifestyle brand.

The website at www.jette.com presents the broad portfolio of international designer Jette Joop in an emotive, brand-styled setting. Large-format pictures, clever animations and atmospheric acoustics inspire visitors to the site, providing them with a striking, classy look into the world of the JETTE brand. It presents information about the company and the Jette Joop design philosophy, as well as her jewellery, watches and fragrances, and her latest creations in the world of bags, shoes, eyewear and living. The latest Jette Joop fashion collection also has a prominent place in the presentation. Visitors are already impatiently awaiting the first looks of the new 2011 season, which will be going online shortly.

"We are delighted to have Jette Joop as a new client, whose JETTE brand will be another upmarket, well-known name for us to look after," says Hendrik van Laaten, managing director of Medienwerft. "One of the challenges of redesigning the corporate website was to develop a design that not only lives up to the standards of the brand, but also offers visitors outstanding usability. The new site therefore boasts not only high-end, modern looks, but also intuitive user guidance." This relaunch once again underlines Medienwerft’s expertise in the field of fashion and lifestyle.

About Medienwerft

The company was founded in 1996 and is among Germany’s most experienced Internet agencies. Their core competence is in providing complete packages combining advice, creative input, technology and online marketing with special emphasis on e-branding and e-commerce. The Hamburg-based agency is independent of the big networks and is led by its managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Its clients include companies such as BAUR Versand, Hawesko, 3 SUISSES, Stage Entertainment and Unilever.