MEDIENWERFT RELEASES LITTLE MONSTERS FOR ERNSTING’S FAMILY
Medienwerft has designed and implemented a landmark engagement campaign for its client Ernsting’s family.
How quickly fantasy can become reality has been shown by Medienwerft and its new client Ernsting’s family. In a large-scale campaign – correlating with back to school – Medienwerft and the successful textile company have completely devoted themselves to children. In a nationwide cross-channel campaign, children were asked to draw their “monsterlinos”. The little artists with the cutest monster drawings were then rewarded with, among other things, stuffed animals with their own designs.
The campaign included a number of measures in the stores, the catalog, the online shop as well as on all online marketing channels. In addition to image and familiarity, another goal of the campaign was to generate sales directly.
Stephanie Wölfel, Division Manager of eCommerce at Ernsting’s family: “We immediately liked the idea of the ‘monsterlino’ campaign. In particular, we liked the well-designed cross-channel approach that collects our customers at a wide variety of touch points and leads them to the stores and the online shop. In addition to the strategic input, we value our digital lead agency for its conceptual and creative ideas as well as for the shrewd implementation.”
“We are overwhelmed by the impact of the campaign,” said Maik Ehmke, Project Manager for E-Commerce at Ernsting’s family and the person responsible for the campaign on the client side. “Well over 7,000 participants and 65,000 unique visitors are a success that exceeds our expectations.”
ABOUT ERNSTING’S FAMILY
Ernsting’s family is one of the leading cross-channel suppliers in German textile retail, with more than 1,800 branches, a successful web presence and around 12,000 employees. The company with its headquarters in Coesfeld was founded in 1968 by Kurt Ernsting and offers fashion, underwear, accessories and a variety of home&living items for the whole family.