Medienwerft has acquired eyes + more as a new client and is launching the first online store for the Netherlands-based company. In addition to over 100 stores currently in Europe, eyes + is now establishing an online shop for eyeglasses. This makes them the first optician with an omni-channel buying process.

News 2015 E-Commerce 1. July 2015

Medienwerft is taking care of consulting, conceptual and creative development, as well as the entire technical implementation of the online stores based on the SAP Hybris accelerator.

eyes + more, the fashion company for glasses, is one of the fastest growing companies in the industry. According to Jan Strohbehn, Head of IT, eyes + more decided on Medienwerft as a partner because “the agency won us over not only with its creative and strategic strengths, but especially with its technical know-how. The extensive SAP Hybris expertise and technical advice convinced us in the selection of the system.”

Medienwerft is especially pleased about the trusting and close cooperation with the company and the exciting tasks to come.


Affordable and fashionable glasses with a guaranteed fixed price: This strategy has been behind the success story of eyes + more since its establishment in the Netherlands in 2005. In 2006, the company expanded into Germany. Since 2015, the international headquarters has been located in Hamburg.
In 2014, the company, with its 400 employees, generated sales of EUR 33.2 million and grew by 16 percent in Germany. As one of the most quickly expanding companies in its sector, it intends to expand its branch network in Germany to 200 stores over the next four years. More than three million people a year visit the 120 stores in Europe.



The company was founded in 1996 and is one of the most experienced Internet agencies in Germany. Its core competence lies in its holistic service made up of advice, creation, technology and online marketing with a special focus on e-branding and e-commerce. The network-independent agency based in Hamburg is managed by the managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Among its customers are companies like BAUR Versand, Görtz, Peek & Cloppenburg Hamburg, Adler Modemärkte, Cyberport and Unilever. Medienwerft has supported the e-commerce business for Hanseatisches Wein- und Sekt-Kontor GmbH since 1999.