EXPANSION OF THE PREMIUM OUTLET WEINLET.DE

Until recently it was possible to buy great wines for especially low prices at Weinlet.de – in limited quantities and each for a short time only.The principle of the “wine deal” was joined by a new “package deal” from Medienwerft.

2014 E-Commerce News 1. November 2014

The aim was to sell more than one product via the website at the same time. In order to achieve this, the wine package section was added to the existing store in a responsive design. Here the deal logic is continued by providing great wines in larger quantities as a package – of course still at discounted prices. Mediawerft not only developed the concept but also took care of the graphical and technical execution.

The online store’s backend was also optimized. Here, several wine deals can be prepared in the SAP system by weinlet.de. If a current offer ends because it has expired or the product has sold out, the next deal starts automatically.

ABOUT WEINLET.DE

weinlet.de GmbH, with its head office in Tornesch, offers great wines at small prices. weinlet.de seeks out and finds good wines from all over the world in small quantities, or shortly before the vintage changes, and offers them at low prices. Because of the lack of storage costs, almost paperless work and slim processes, they can offer especially good value. The available quantities are so small that the offer changes every two to three days. When the wines are especially sought after, it can occur that an offer is only online for a few hours.

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ABOUT MEDIENWERFT

The company was founded in 1996 and is one of the most experienced Internet agencies in Germany. Its core competence lies in its holistic service made up of advice, creation, technology and online marketing with a special focus on e-branding and e-commerce. The network-independent agency based in Hamburg is managed by the managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Among its customers are companies like BAUR Versand, Görtz, Peek & Cloppenburg Hamburg, Adler Modemärkte, Cyberport and Unilever. Medienwerft has supported the e-commerce business for Hanseatisches Wein- und Sekt-Kontor GmbH since 1999.