Complete relaunch of the online shop for Ernsting’s Family by Medienwerft

NEON X, as the project is named, was a very special project for both Medienwerft and Ernsting’s family because the online shop was redesigned in all aspects. The inventory system which had grown over the years was re-evaluated and finally completely re-designed. Medienwerft was on board from the very start, and completely reworked the online shop with a creative new design. Target group analyses were done, personas were worked out, style tiles developed, wire frames designed, layouts created. The HTML/CSS implementation in the front end was put in the hands of Medienwerft, while the technical implementation in the back end was assigned to partner Novomind.

The entire project was put together based on scrum principles. An interdisciplinary scrum team developed independent, fast results in short sprints in project room set up in-house. Every day the team provided information in a short daily scrum on the current status of the work. Using video conference, Ernsting’s family was also involved. After 10.5 months the team had completed all tasks. The budget and road map had specified the time frame – a precision landing.