New Lerbs b2b shop based on SAP Hybris completed by Medienwerft

Medienwerft has successfully designed and completed the relaunch of the B2B online shop for Lerbs AG. The B2B portal was built based on Hybris 6.1 and offers extensive functionalities. Not only did Medienwerft handle the technical implementation, but also the conceptual and design work.

Our Clients ‐ 01. January 2018

Almost 150,000 products were migrated to the new shop for the online provider of brand-name products. In the process, major challenges to user administration had to be addressed. This included customer-specific user structures and managing budgets. An additional task was the adapted ERP and PIM integration. On the accounts receivable level, the allocation of catalogs and products had to be made possible.

The next step is to switch the approximately 1500 companies and almost 10,000 users to the new shop – a task that Medienwerft is just as happy to tackle as it was for inventory management. From approval-controlled inventory change processes to tracking test cycles, numerous functionalities need to be set up. Particular focus is on the after-sale management of inventory, including the entry, transfer, and removal of inventory in an adjusted check-out process that needs to be made available. In addition, Medienwerft is responsible for the support and ongoing development of the shop.



Lerbs has supplied customers around the world with brand-name products for nearly 70 years. Originally a ship’s chandler, the company is headquartered in Bremen. Today, Lerbs customers include more than just shipping companies, ship builders, and ocean freight companies. With sales over EUR 63 million annually and approximately 230 employees, the Lerbs Group is one the largest in the industry. Lerbs AG also supplies retailers, tradesmen, municipalities, and industry with workplace safety equipment, screws, non-ferrous metals, welding equipment, operational supplies, tools, machines, and devices. The product line consists of some 150,000 items which are sold through e-commerce channels or in the company’s brick and mortar store in Bremen.



Find out everything important about Medienwerft – experts in brands & ecommerce for over 25 years – here:

About us


„Innovative technologies open up new potential, but they often become tomorrow’s standard. Digital brand experiences, on the other hand, are unique and can also guarantee your success in the competitive digital environment in the long term. Do you want the best of both worlds? My team and I will be happy to advise you.“

Hendrik van Laaten (3) - Innovative technologies...

Managing Director

Tel: +49 40 / 31 77 99-0