Weismain/Hamburg, March 2015: For the third time in a row, Baur Versand, one of the ten largest German online retailers, banked on its successful cooperation with Medienwerft to support its relaunch/facelift.

News 2015 E-Commerce 28. March 2015

Medienwerft was consulted from the start regarding the adaptation of the new corporate design in the online area. Optimal presentation of the new brand launch, taking into account optimal user friendliness, was the main focus here.

“We have had a trusting relationship with Medienwerft for ten years. Over the years of our own online growth, we were always able to competently react to the challenges of the digital economy together with Medienwerft. We look forward to many more years of cooperation”, says Dirk Lauber, CEO empiriecom.

In addition to the brand-appropriate design, Medienwerft is substantially responsible for the digital advertising media and special design for Baur Versand.


Baur Versand (GmbH & Co. KG) was founded in 1925 by Dr. Friedrich Baur in Burgkunstadt, making it Germany’s first shoe mail order company. At the end of the 1990s, the company stepped into the digital age and all of its articles are available online today. Over 70% of the orders from the company’s more than 3 million customers are made directly via the Internet. Baur Versand is also constantly among the top 10 German online shops.



The company was founded in 1996 and is one of the most experienced Internet agencies in Germany. Its core competence lies in its holistic service made up of advice, creation, technology and online marketing with a special focus on e-branding and e-commerce. The network-independent agency based in Hamburg is managed by the managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Among its customers are companies like BAUR Versand, Görtz, Peek & Cloppenburg Hamburg, Adler Modemärkte, Cyberport and Unilever. Medienwerft has supported the e-commerce business for Hanseatisches Wein- und Sekt-Kontor GmbH since 1999.