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Grandiose: Medienwerft launches the ADLER plus-size shop
Adler Modemärkte AG is expanding its e-commerce range with the Adler plus-size store, tailored to meet the needs of plus-size customers. The sub-store created by Medienwerft impresses with more service, more content and an attractive shopping environment.
There are only a few online stores that specifically target the requirements of customers who require larger off-the-peg sizes, when we were asked at the end of last year to design the Adler plus-size shop , it quickly became clear to us that it was not to be another subordinate navigation point in the quality range of Adler Modemärkte.
Together with the customer and an interdisciplinary team specializing in the fields of design, concept and technology, a sub-store solution was subsequently worked on. In addition to an attractive design with larger pictures, more information and a range of interactive service tools, it enables a shopping experience with a feel-good character.
“Implementing the Adler plus-size store for use on desktop and mobile end devices was just as important for us as the content and design requirements.“,
stresses Judith Hock, Department Manager eCommerce and New Media at Adler.
“Whether on a smartphone, tablet or PC, our customers should feel completely at home across all platforms in our new shopping environment.”
The first expansion stage of the Adler plus-size shop has been available online since the start of March. From April, the complete implementation of the entire online range is following on in a responsive design for all end devices.
ABOUT ADLER
The Adler Modemärkte AG is located in Haibach near by Aschaffenburg and belongs to the biggest and most impactful textile retailers in Germany. The group opperates 171 fashion stores, 143 of them in Germany, 25 in Austria, two in Luxembourg, one in switzerland as well as an own online shop: adlermode.com. The company offers a huge product range with its various proprietary labels and selected foreign brands. Thanks to more than 60 years of tradition with high customer loyalty Adler is the market leader in the high purchasing power segment of the age group 45 and over, according to their own surveys.
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