Effective immediately, the online shop for Ernsting’s family has a new look and gleams with numerous functionalities. From the first design to the HTML/CSS conversion, the complete relaunch was put in the hands of Medienwerft.

2017 E-Commerce News 28. December 2017

NEON X, as the project is named, was a very special project for both Medienwerft and Ernsting’s family because the online shop was redesigned in all aspects. The inventory system which had grown over the years was re-evaluated and finally completely re-designed. Medienwerft was on board from the very start, and completely reworked the online shop with a creative new design. Target group analyses were done, personas were worked out, style tiles developed, wire frames designed, layouts created. The HTML/CSS implementation in the front end was put in the hands of Medienwerft, while the technical implementation in the back end was assigned to partner Novomind.

The entire project was put together based on scrum principles. An interdisciplinary scrum team developed independent, fast results in short sprints in project room set up in-house. Every day the team provided information in a short daily scrum on the current status of the work. Using video conference, Ernsting’s family was also involved. After 10.5 months the team had completed all tasks. The budget and road map had specified the time frame – a precision landing.

Adds Stephanie Wölfel, Head of E-Commerce at Ernsting’s family:
“We see the new online shop as “family associates”. We want to be approachable, emotional, happy, and authentic, and do so with many personalized services, advising, and high transparency. As our digital lead agency, Medienwerft has supported us along this path with their design, creative, and technological flair. New benchmarks were set jointly in interdisciplinary scrum teams. We are extremely proud of the team’s work and the excellent result!”



The company was founded in 1996 and is one of the most experienced Internet agencies in Germany. Its core competence lies in its holistic service made up of advice, creation, technology and online marketing with a special focus on e-branding and e-commerce. The network-independent agency based in Hamburg is managed by the managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Among its customers are companies like BAUR Versand, Görtz, Peek & Cloppenburg Hamburg, Adler Modemärkte, Cyberport and Unilever. Medienwerft has supported the e-commerce business for Hanseatisches Wein- und Sekt-Kontor GmbH since 1999.