EYES + MORE: OMNICHANNEL WITH SAP HYBRIS FOUNDATION FOR A FASHION-ORIENTED OPTICIAN
With the launch of its new online shop, our client eyes + more is the first optician with its own extensive branch network that sells eyewear both in brick-and-mortar stores as well as online. Furthermore, it does so with the claims of a fashion company. A true omnichannel player.
We were given the task of implementing an e-commerce shop as the central component of the eyes + more omnichannel strategy that is closely linked both stylistically and in terms of processes with the eyes + more stores and that offers a comprehensive shopping experience. The range of tasks therefore lay at the focus of our specialised competencies: brand experience, design, usability and technical implementation. The eyes + more webshop was implemented based on SAP Hybris Accelerator 5.5, is available in several countries and languages, and was implemented responsively, and is therefore device-independent.
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