E-Commerce - Hamburg, September 2009

Medienwerft wins account of outdoor clothing supplier Eddie Bauer

Medienwerft, the agency for digital media and communication, won out over two other agencies in a pitch to re-launch the Eddie Bauer online shop in Germany. Medienwerft was able to impress the leading US traditional brand for outdoor-inspired leisure clothing with its innovative shop concept. In addition to creating the new online shop, Medienwerft will handle ongoing development of advertising materials as well as the creative and conceptual development of www.eddiebauer.de in future.

"It's always exciting to develop new ideas for a shop with a successful track record such as Eddie Bauer. We are proud to have been able to serve Eddie Bauer with our eCommerce expertise," as Oliver Helms, Managing Director of Medienwerft stated. With over 12 years of specialization, Medienwerft looks back over extensive experience in the field of eCommerce. The agency is currently working on the re-launch of www.eddiebauer.de which is due to go live soon. As part of the brand's celebration of 15 years in Germany, Medienwerft is redesigning eddiebauer.de and readying the site for the future.

About Medienwerft

The company was founded in 1996 and ranks as one of Germany's most experienced Internet agencies. Its core expertise lies in integrated services including consulting, creation, technology and online marketing, with a particular focus on eBranding and eCommerce. Based in Hamburg, the network-independent agency is run by Managing Directors Oliver Helms, Hendrik van Laaten and Frank Meier. The customer roster includes leading companies such as BAUR Versand, Hawesko, 3 SUISSES, Stage Entertainment and Unilever.