5 reasons – The new Medienwerft campaign for MONA
Even the rain can be fun, and the new campaign from Medienwerft for the mail order retailer MONA proves it: Using the slogan “5 reasons why we love rain”, the trendy raincoat available in five vibrant colors lifts spirits across all channels. The result is a colorful, happy, and emotional appearance that catches the eye and generates sales. MONA has adapted it for France and Holland as well..
The entire campaign – from the development of the campaign idea, the implementation in image and text, to accompanying the photo shoots – was put in the hands of Medienwerft. The bright appearance combines a zest for life with style and underscores the modern feel of MONA products. The idea for the photo shoot is a perfect example of this: The emotional motif, with a campaign model and an unusual product photo, ensures the look is unmistakable. Medienwerft was able to give their creative potential full rein in the design of the online advertising materials.
After a big winter campaign for a lightweight down jacket, MONA’s must-have for the spring season was advertised by Medienwerft. This time, we focused on the online channels: A banner was designed, along with the landing page, teasers, and a newsletter. Additional assistance came from social media, with Facebook posts and texts for the MONA magazine.
MONA is fashion for women with style, and has been for more than 85 years. What started with pantyhose in 1930 is now a mail order house for everything that makes a fashionista’s heart beat a little faster – The product line includes elegant yet comfortable wardrobe pieces, accessories, jewelry, bags, and shoes. The company, with headquarters in Pforzheim and locations in Germany, Switzerland, Austria, the Netherlands, Belgium, and France, is part of the Klingel Group.
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HENDRIK VAN LAATEN
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