5 reasons – The new Medienwerft campaign for MONA

The entire campaign – from the development of the campaign idea, the implementation in image and text, to accompanying the photo shoots – was put in the hands of Medienwerft. The bright appearance combines a zest for life with style and underscores the modern feel of MONA products. The idea for the photo shoot is a perfect example of this: The emotional motif, with a campaign model and an unusual product photo, ensures the look is unmistakable. Medienwerft was able to give their creative potential full rein in the design of the online advertising materials.

After a big winter campaign for a lightweight down jacket, MONA’s must-have for the spring season was advertised by Medienwerft. This time, we focused on the online channels: A banner was designed, along with the landing page, teasers, and a newsletter. Additional assistance came from social media, with Facebook posts and texts for the MONA magazine.