Görtz, a company established in Hamburg in 1875, has developed from traditional retailer to successful multichannel provider in keeping with its role as a European market leader in the premium quality segment for shoes and accessories. Görtz sells its “Collections for Personalities” with the help of some 3,700 employees in roughly 170 retail outlets. It is one of Europe’s largest shoe retailers and one that is steeped in tradition as few others are. Along with this concentration on its retail outlet business, Ludwig Görtz GmbH is advancing its multichannel strategy through broad use of online marketing channels. Currently in the spotlight is the online shop at www.goertz.de, which marked its 10-year anniversary in 2013. Görtz has been represented in the social media channels since 2009 with its own Facebook presence, which has some 70,000 fans to its credit as of 2014. Along with platform evolution and expansion of its performance marketing potential, the role of collateral or supporting measures to enhance the customer journey on Facebook has been increasing steadily in importance. Other channels, such as Google+, Pinterest, and blog marketing, complete Görtz’s social media portfolio.