TOMMY HILFIGER A TOP-OF-THE-LINE SHOP INTERNATIONALLY LISTED
An inviting project—even in retrospect. From 2008 to 2011 we managed the roll-out of Tommy Hilfiger’s online shops outside the U.S.A. The main thrust of our efforts during the relaunch and the three years of support activities that followed was aimed at achieving the ideal mix of brand-compatible product presentation, ergonomics, and conversion rate optimization. We had fun.