SAP HYBRIS BECOMES SAP C/ 4 HANA: SAP DEFINES CUSTOMER EXPERIENCE
The news broke like a thunderbolt at the annual corporate conference SAPPHIRE NOW: SAP presented the fourth generation of CRM with C/4HANA. SAP C/4HANA bundles the previous SAP Hybris portfolio for customer engagement and commerce along with other recently acquired solutions, such as Callidus and Gigya, into one cloud-based solution.
FOR CUSTOMERS, IT IS NOT JUST THE NAME THAT CHANGES
The new CX suite (CX = customer experience) provides companies with even more assistance in building customer loyalty. The end-to-end solution ensures a consistent customer experience, at all times and on all channels. Data silos can be broken down and exceptional customer experiences created.
Medienwerft is your partner for a comprehensive and individual customer experience. As experts in the brands and e-commerce, we focus on both of our agency’s areas of emphasis: strong brand management across all channels and touchpoints, implemented in successful online shops.
As part of the FIS Group, one of the largest SAP systems houses in Germany and an SAP Gold partner, we also offer proven SAP expertise and ensure seamless integration of SAP C/4HANA into your SAP infrastructure. End-to-end, from communication with customers to deep within your corporate processes.