SAP HYBRIS BECOMES SAP C/ 4 HANA: SAP DEFINES CUSTOMER EXPERIENCE

The news broke like a thunderbolt at the annual corporate conference SAPPHIRE NOW: SAP presented the fourth generation of CRM with C/4HANA. SAP C/4HANA bundles the previous SAP Hybris portfolio for customer engagement and commerce along with other recently acquired solutions, such as Callidus and Gigya, into one cloud-based solution.

2018 E-Commerce News 4. February 2022

FOR CUSTOMERS, IT IS NOT JUST THE NAME THAT CHANGES

The new CX suite (CX = customer experience) provides companies with even more assistance in building customer loyalty. The end-to-end solution ensures a consistent customer experience, at all times and on all channels. Data silos can be broken down and exceptional customer experiences created.
Medienwerft is your partner for a comprehensive and individual customer experience. As experts in the brands and e-commerce, we focus on both of our agency’s areas of emphasis: strong brand management across all channels and touchpoints, implemented in successful online shops.

As part of the FIS Group, one of the largest SAP systems houses in Germany and an SAP Gold partner, we also offer proven SAP expertise and ensure seamless integration of SAP C/4HANA into your SAP infrastructure. End-to-end, from communication with customers to deep within your corporate processes.

Mehr über das neue SAP CX erfahren

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ABOUT MEDIENWERFT

The company was founded in 1996 and is one of the most experienced Internet agencies in Germany. Its core competence lies in its holistic service made up of advice, creation, technology and online marketing with a special focus on e-branding and e-commerce. The network-independent agency based in Hamburg is managed by the managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Among its customers are companies like BAUR Versand, Görtz, Peek & Cloppenburg Hamburg, Adler Modemärkte, Cyberport and Unilever. Medienwerft has supported the e-commerce business for Hanseatisches Wein- und Sekt-Kontor GmbH since 1999.