Market and innovation

Market and innovation rule the digital environment: whether AI, new commerce technologies or current trends. We report on what is currently in demand online. Insights, expertise and field reports can be found here.

17. October 2024

E-commerce middleware

E-commerce middleware - the mediation and translation between backend and frontend. A technology that optimally links the separate backend and frontend and significantly facilitates the integration of other systems.

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21. August 2024

AI embedding models

Embedding models are powerful AI systems that optimize personalized customer experiences in e-commerce and make processes more efficient. They enable more precise analysis of data, resulting in better product recommendations and more targeted marketing.

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