If you want to talk to your customers efficiently, there’s no way around using Google. From a search engine, Google has now become one of the biggest internet service providers. We use Google Tools to analyze the behavior of your users, to optimize your website and to make it even more successful. For you that means: With the aid of Google Tools, you get to know your customers better and you can sell them more.
Google offers a large number of different tools to simplify the analysis of web data, including Google Tag Manager, Google Analytics, Google Ads, Google Optimize and Google Shopping.
Our experts also give you detailed, competent advice on the concerted use of Google Tools and assist you in improving the visibility and performance of your company.
The first step in achieving a more targeted customer approach is the analysis of website access statistics with Google Analytics. This enables you to record who is interested in your website, when and for what reason.
Important data such as page views, loading times and bounce rates are measured for this purpose. Note: In this case no personal data are read, only indicators about the behavior of your users.
With Google Ads, display and text ads are created with a defined set of keywords. Medienwerft develops effective campaigns with which you can selectively address your target groups: Retargeting campaigns gets your brand into the relevant set for prospective customers. Appropriate responsive display ads on YouTube and Google Shopping, as well as text ads, enhance your contact with the target group.
Our experts use Google Optimize for your website to raise the conversion rate. This tool is used to create an A/B test for a landing page or a product detail page, for example two or three different versions of each text page are modified in terms of usability, content or colors.
The user decides: Behavior is analyzed and the better result finally goes live.
Your targets are the benchmark: With Google Tag Manager, a tag is placed on a call-to-action link, e.g. on the contact form. In this way it is possible to measure whether and how often it is used by the users and what scroll depth the website has. Here too, linkage proves useful: All the aforementioned Google Tools can be linked to Tag Manager and managed centrally.
Medienwerft’s Google experts will set up the Google Tools for you and undertake the development, control and management of your campaigns for a strong brand and more sales.
“What can we achieve? How can we progress? How can we operate better in the market? If you’re looking for outstanding digital solutions for a particular challenge, talk to us about it. After all, you know that successful relationships always begin with the first conversation.”
