USER RESEARCH AND USER TESTING: THE KEY COMPONENTS FOR OPTIMIZATION AND INNOVATION

The fear that user research could lead to delays is understandable, but in fact it can improve and accelerate the course of the project. By understanding user needs and expectations early on, we avoid later course corrections and costly mistakes during development. User research also enables more efficient prioritization of functions and features, which saves resources. Products based on user feedback often lead to higher customer satisfaction and long-term success. Although user research takes time initially, it can save time overall and streamline project workflow.

To gain a comprehensive insight into your customers’ requirements and needs, we conduct direct interviews in the right context or interview your customers with online surveys. This helps us to better understand the context of use and the customers’ goals. We can also introduce concepts and ideas, gather feedback, and find out if a product or service is relevant.

We are aware that many companies maintain a close relationship with their customers. Especially in terms of product development, they are close. But user research offers key advantages that can challenge these assumptions. Even if you think you know your users well, specific user feedback can provide surprising insights that you might otherwise overlook. Industry standards and best practices are useful, but they don’t always take into account the unique needs and preferences of your users, which may differ from the norm. User research allows you to develop customized solutions that truly engage your target audience and drive long-term customer loyalty. It’s a valuable addition to existing knowledge and can help you make better decisions and be more competitive.

We don’t do that either, we try to find out in contact with the customers their needs and thus requirements for your products or to find out more about your target group. We always recommend using customer: inside-centered methods to find out which functions or features are relevant for the product or service. These methods can include surveys, interviews, workshops, focus groups and other research methods.

Yes, this is possible with the Lean-UX approach. We define different hypotheses at the beginning of the project, but it is mandatory to check them after your product goes live. The user research is done downstream to achieve the best possible result.

The return on investment (ROI) of user research can be seen with the following factors: Adapting products to users’ needs improves customer satisfaction. In addition, user research saves time and reduces development costs, as problems are identified early on and adjustments can be made at an earlier stage of development. Customer loyalty increases, leading to higher customer retention in the long run. It is also well known that companies that invest in user research often achieve a competitive advantage and minimize the risk of bad investments. User research increases the profitability of your products and, in the long term, the likelihood of your company’s success.