THE PERFECT STRATEGY IN PRODUCT DEVELOPMENT: USER RESEARCH & USABILITY TESTING

In order to be able to develop projects in a targeted and successful manner, it is important in B2B and B2C to collect and document the requirements of the most important stakeholders. However, the most important group of stakeholders is often forgotten: those who will ultimately use the products – the users.
Our UX experts know that successful product development involves the requirements of the customers from the very beginning in the conception and the design process. As part of our User Research Consulting, we support you in your project success by getting to know your target group closely with UX Research and validating the results with the help of UX Testing.

Define target group   User-centred project alignment   Optimise and test iteratively

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Mit User Research erhalten Sie umsetzbare Erkenntnisse

User Research gives you the basis for action – UX Testing shows you whether you are right

We help you understand user behaviours right from the start

With User Experience Research, you gain actionable insights that enable you to align your products with the user at the centre right from the start. This will help you get your project started successfully and provide an optimal basis for future product optimisation. UX Testing is used for testing the usability of existing products and optimising their design with regard to the user experience.

User Research

Who are my users?
What are their problems?

If you are asking yourself these questions, you are on the way to creating a good user experience for your users – these questions form the basis of every user research project. Thanks to industry-wide experience in B2B and B2C projects, you can help to answer these essential questions and also stay in constant contact with end users in order to achieve the best possible user experience for your project. We achieve this in various ways.

This is how you learn to understand your users and their needs

User Interviews
We interview current or future users of your products and find out what their needs are.

User Interviews

We interview current or future users of your products and find out what their needs are.

Benchmarking
We review your products by comparing them with those of your competitors or relevant products of comparable functionality.

Benchmarking

We review your products by comparing them with those of your competitors or relevant products of comparable functionality.

Customer Journeys
We look at and document the exact paths your users take – from initial contact to transaction closure.

Customer Journeys

We look at and document the exact paths your users take – from initial contact to transaction closure.

Workshops
Together with you, we collect information about their current pain points or document what you already know about your users.

Workshops

Together with you, we collect information about their current pain points or document what you already know about your users.

On-site observations
Where possible, we visit your users in the environment where they use your products, monitor their workflows and work out what their needs are.

On-site observations

Where possible, we visit your users in the environment where they use your products, monitor their workflows and work out what their needs are.

Use Cases
We define exactly which requirements your users place on your products and document them centrally and clearly.

Use Cases

We define exactly which requirements your users place on your products and document them centrally and clearly.

CX Beratung

Not sure where to start?

Then make use of our CX consultation service! In a non-binding discussion, we will examine together with you where exactly we can help you and which methods are best suited to you.

Develop a project plan

Define user-centric goals

Find sustainable, innovative solutions

BOOK A NON-BINDING CONSULTATION

UX Testing

How well do my products work?

In addition to direct contact with the target group, it is just as important to regularly test existing and future products in order to start a project correctly. As part of the usability test, we check existing hypotheses or improve products in a continuous process.

Your products tested – do they meet user requirements?

UX Audit / Expert Interview
We will check your website for UX issues. This can be done through a cognitive walkthrough or a heuristic evaluation.

UX Audit / Expert Interview

We will check your website for UX issues. This can be done through a cognitive walkthrough or a heuristic evaluation.

Usability Tests
User integration in the development process is an important success factor. We advise you and plan usability tests with actual users.

Usability Tests

User integration in the development process is an important success factor. We advise you and plan usability tests with actual users.

A/B Tests
In order to find optimal solutions, it may be useful to test two variants. We find out which one works best for the users.

A/B Tests

In order to find optimal solutions, it may be useful to test two variants. We find out which one works best for the users.

Interaction analysis
With tools such as Hotjar or Contentsquare, we analyse how users move around on your website and what areas they click on.

Interaction analysis

With tools such as Hotjar or Contentsquare, we analyse how users move around on your website and what areas they click on.

BENEFITS FOR YOU

INCREASED ROI

INCREASED ROI

By optimising your website, every investment, e.g. Google Ads, is rewarded with a higher return.

BETTER CONVERSION RATE

BETTER CONVERSION RATE

Better usability means that website users can more easily achieve their goals – e.g. a purchase.

SATISFIED CUSTOMERS

SATISFIED CUSTOMERS

Smooth processes in your shop lead to satisfied users who are happy to come back.

NO UNNECESSARY FEATURES

NO UNNECESSARY FEATURES

Find out what users really need in advance and avoid developing expensive features that no one needs.

USER-FRIENDLY PROCESSES

USER-FRIENDLY PROCESSES

By introducing user-centric processes in your organisation, other projects will benefit too.

BENEFITS FOR YOUR USERS

TAILORED DIRECTLY TO YOU

TAILORED DIRECTLY TO YOU

Your products meet the expectations and needs of your users and target groups.

LESS FRUSTRATION

LESS FRUSTRATION

Customers only want to browse, discover and buy in an online shop that is fun to use thanks to its excellent usability and attractive design.

MORE TRUST

MORE TRUST

Users feel part of a community and the most important factor in the success of an online store.

ALL YOU NEED TO KNOW ABOUT UX RESEARCH AND UX TESTING
THE MOST IMPORTANT QUESTIONS AND ANSWERS

In order to gain a comprehensive insight into the requirements and needs of your customers, we talk to them by surveying them, conducting interviews and carrying out customer tests. These methods help us to better understand the usage context and the customers’ goals. We can also present concepts and ideas, gather feedback and find out if a product or service is relevant.

To achieve the best possible result, we recommend using customer-centric methods to determine which functions or features are relevant to the product or service. These methods may include surveys, interviews, customer testing, workshops, focus groups, and other research methods.

Interaction analysis is a UX research tool that is used to investigate the behaviour of users when interacting with a product. It includes the observation and analysis of interactions that users have with a product or service, such as navigating a website or filling out a form. The results of the interaction analysis help us to identify behavioural patterns that help us understand how users shape their experiences with a product. These insights can then be used to improve the user friendliness and usability of the product.

Yes, this is possible with the Lean-UX approach. This involves defining various hypotheses at the beginning of the project. However, we must test these after your product has gone live. User research is carried out downstream in order to achieve the best possible result.

WHAT YOU GET FROM US

Result documents with recommendation for action

Personas or user group definitions

Presentations with the most important insights

Profilbild Simon Manz

 

“Without user research, we would be working virtually blind. In order to avoid this, we work with you to determine the exact requirements that users of your product or your website have. Based on this, we can develop websites and online shops that will ensure satisfied and loyal customers and help you achieve your goals”.

Simon William Manz
Concept design

 040/317799-0
 Wendenstraße 130, 20537 Hamburg

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