DMEXCO Masterclass: Agentic Commerce –
AI meets Human-in-the-loop

Under the motto “Be Bold. Move Forward,” nothing less than the future of digital commerce was discussed at DMEXCO. Artificial intelligence naturally played a major role in this. In a masterclass, we joined forces with our partner Emporix to examine the trending topic of agentic AI, addressing questions such as:

• How modern architecture works with value streams and AI agents
• How an agent recognizes, processes, and independently resolves customer inquiries
• How a human-in-the-loop is seamlessly integrated into processes
• How Emporix and Medienwerft Are Shaping Smart, Efficient Commerce Processes Together

Legacy systems slow down modern customer processes. There is another way: with AI agents that understand processes, prepare decisions, and act in real time. This requires a system that is modern and modular in design and has already been developed with AI as an architectural concept.

In the masterclass with a live demo, you’ll see what such a system could look like at Emporix, how to configure your own AI agents, and how an orchestration engine integrates them into end-to-end processes.

Do you have questions about Agentic AI and e-commerce? Get in touch with us!