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Do you fit into our team? Discover all vacancies now and apply now! 
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Information, inspiration and networking – The Medienwerft at the OMR Festival!
It’s that time of year again: OMR 2025 is just around the corner – a festival that combines a trade fair, conference and networking event and covers everything to do with digital marketing. Medienwerft will also be there, surrounded by celebrities such as Ryan Reynolds, Dirk Nowitzki and Netflix CMO Marian Lee.
But OMR is not just about personal brands. This year, OMR 2025 will once again be an unmissable event for everyone involved in digital marketing. It is the ideal meeting place to discover new trends, exchange innovative ideas and talk to experts from the industry. We are delighted to have the opportunity to be there to talk to you about the latest developments in online marketing.
Interview – OMR Highlights 2024 & 20255
Len, Head of Online Marketing at Medienwerft, tells us what there is to see at OMR. He was at OMR last year and shares his impressions of the event in the following interview with Chiara, a marketing communications trainee:
“Hello Len. As Head of Online Marketing at Medienwerft, you work in a wide range of online marketing areas and know your way around pretty well. What were the biggest highlights of OMR 2024 for you?”
“AI-supported campaigns were the central topic: I found Google’s Performance Max (PMax) and the increasing automation through AI in Google Ads particularly exciting.”
“Were there any specific trends or tools that particularly surprised you in the field of SEO?”
“The use of synergies between SEO and SEA: The necessity of a holistic search strategy, especially with regard to the SERPs changed by SGE, was emphasized.”
“Which specific speaker or content do you remember particularly well and why?”
“I especially found the talk about how AI can increase efficiency interesting – how AI tools can help to further automate repetitive tasks in marketing automation (e.g. the creation of email sequences, lead scoring or reporting) and take the pressure off marketing teams.”
“And what will be your personal highlight of OMR 2025?”
“I am particularly looking forward to learning more about AI agents, marketing automation and orchestration engines as well as social commerce and B2B lead generation.”
“Thank you Len for sharing your impressions with us. We look forward to your report from OMR 2025!”
In addition to our SEO expert Len Messerschmidt, the Medienwerft CEOs will also be on site. If you are interested in a discussion, please write to us. We look forward to exciting conversation around the topics of AI, automation and customer experience.
Don’t miss the chance to meet our CEOs and marketing experts in person and find out more about our approaches and solutions.
Hendrik van Laaten
Managing Director Digital Strategy & Marketing
Expert for customer journeys and products such as the SAP CX Suite
Frank Meier
Managing Director Technology
Expert for technical implementation and AI applications
Oliver Helms
Management Consulting, Finance, Organization
Expert for SAP Commerce and SAP Marketing
