E-Commerce Berlin Expo 2026: The future of digital B2B commerce

From February 17 to 18, Berlin will become the hub for e-commerce. Whether it’s latest breakthroughs in artificial intelligence, modern technology stacks for B2B shops, or new standards in customer experience, experts from across the entire online retail value chain will be at the E-Commerce Berlin Expo to discuss the developments currently shaping digital commerce.

Medienwerft will be represented with the FIS Group at the E-Commerce Berlin Expo with a booth and looks forward to exciting encounters. Perhaps with you too?

#MEDIENWERFT ‐ 19. January 2026

What is the E-Commerce Berlin Expo?

The E-Commerce Berlin Expo is one of the most important B2B trade fairs for digital commerce in Europe. It combines a trade fair and conference and brings together retailers, brands, and solution providers—from modern shop systems and payment to logistics, marketing, and customer experience. The focus is on current trends, best practices, and specific use cases from the industry.

It’s worth taking a look at:

From technology stacks, to customer journeys, to AI chatbots. E-commerce must be considered holistically. Enterprise solutions must convert customers through excellent performance and scalability, but they must also be enjoyable for employees This applies to B2B as well as B2C. We’ll show you what’s important in e-commerce this year. Let’s talk on site!

AI has long been more than just a trend in e-commerce. What is particularly exciting is where it really helps in measurable ways today: in customer service, content production, and smart process automation. At the E-Commerce Berlin Expo, you can find out which use cases work in practice and how companies are integrating AI in meaningful ways.

Discover a real AI use case with added value:

AI image search for STARK Germany

Customer experience is increasingly becoming a distinguishing feature in B2B-Business, especially when personalization is not just “nice to have” but strategically thought out. Discover how brands and online stores combine data, UX, and content to create real relevance.

Discover our meaningful CX-Update for HABA:

Agile processes, clear strategy for HABA

The technology stack determines how quickly teams can deliver and how well a shop performs under heavy load. At the expo, you can see for yourself which architectural approaches, such as Composable Commerce, Headless Commerce, or Autonomous Commerce, really enable scaling.

The checkout process remains one of the strongest conversion levers and, at the same time, one of the most common reasons for abandonment. Visit us at the trade fair to find out how we are making payment processes faster, more secure, and more international.

 

Program Highlights

150+ Speakers 340 Exhibitors 4 Stages  3 Masterclass Tracks

Discover the most important e-commerce experts live at the E-Commerce Berlin Expo.

 

 

Do you have questions about the E-Commerce Berlin Expo?

The E-commerce Berlin Expo will take place from February 17 to 18, 2026, at the Messe Berlin exhibition grounds:

Messedamm 22,
14055 Berlin

The event will run all day on both days from 9:00 a.m. to 6:00 p.m.

The Expo brings together a trade exhibition and conference: Alongside exhibitor booths covering commerce technology, payment, logistics, marketing, and CX, there’s a packed stage program with keynotes, panels, and best practices. What’s really exciting is that many topics are made tangible through specific use cases – from AI applications to scalable shop architectures and conversion optimization at checkout.

Together with the FIS Group, Medienwerft will be exhibiting at the E-Commerce Berlin Expo at booth no. F10 and looks forward to seeing you there.

Let’s connect

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Hendrik van Laaten

HENDRIK VAN LAATEN
Managing Partner of Medienwerft

040 317799-0
info@medienwerft.de