Medienwerft accompanies Coral on its way to offering all-purpose laundry detergent

Coral – previously known for delicate laundry detergent – put its first all-purpose laundry detergent on the market in May. Medienwerft is supporting the launch with a top-selling free trial campaign and an optimised website, where the benefits of the new Coral all-purpose laundry detergent are shown.

Our Clients ‐ 29. May 2016

Cleanliness and care – that’s the positioning of the all-purpose laundry detergent that Coral has been offering since May. To impress consumers with the quality, Unilever has begun a large-scale campaign: “Test now free of charge” has been the slogan on the Coral website since mid-May. The associated landing page was designed and implemented by Medienwerft. Consumers can buy Coral all-purpose laundry detergent, upload the scanned voucher (or send it to Coral by post) and are repaid the purchase price and the postage.

In addition, the three new all-purpose laundry detergents Coral Color+, Coral Universal+ and Coral Sensitive+ with their advantages and selling points are integrated into the Coral website. Medienwerft also developed the corresponding subpages and implemented them in a sales-boosting manner here.



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