In 2015, Cyberport registered sales growth of 11 per cent with Medienwerft
The Medienwerft customer Cyberport continues to grow. In the financial year 2015, turnover increased from 606 to 673 million euros. The Cyberport apps introduced in cooperation with Medienwerft and the mobile webshop have even provided sales growth with three-figure percentages.
The increase of the customer base to 4.8 million shows that Cyberport’s cross-selling idea was implemented successfully by Medienwerft, since the increases were both online and stationary. In this way, Cyberport’s omnichannel strategy proved to be successful and will be further expanded together with Medienwerft.
Cyberport is one of the most successful mailorder retailers of computer technology and entertainment electronics in Europe. Under www.cyberport.de the company presents more than 40,000 products in an online technology market with exciting product ranges covering both hard- and software with an emphasis on Apple and notebooks, digital photography, mobile communication and multimedia technology as well as entertainment electronics and household appliances. Various print formats, its successful appearance in social networks like Facebook, Google+ and Twitter and also as its own blog and YouTube channel all support Cyberport’s claim of assuming leadership in the quickly growing segment “Digital Lifestyle” in the German-speaking market. With its sales branches in Berlin, Bochum, Dortmund, Dresden, Essen, Hamburg, Cologne, Leipzig, Munich, Stuttgart and Vienna, which make a substantial contribution to the dynamic growth of the company, Cyberport has created an innovative multichannel buying experience for its customers. – Cyberport is a company of Hubert Burda Media.
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