Medienwerft develops b2b shop for Dachdecker Einkauf-Süd

The website for Dachdecker Einkauf Süd eG (DE Süd) offers the B2B customers of the market-leading retailer for roofing products a comprehensive online store for the first time. Medienwerft was responsible for the technical and creative development and implementation of the shop based on SAP Commerce.

Our Clients ‐ 12. March 2019

Roofers know DE Süd as the experts for all questions about roofing. The roofing specialist retailer offers more than one hundred thousand available items to its customers. Previously, tradesmen could only get information about available products and product groups from the company’s website. In order to position the company for the future, the website was expanded to include an online store to be linked up with online business.

In addition to including proven functionalities such as registration for tradesmen, Medienwerft and FIS implemented numerous ordering options in the shop. The shop based on SAP Hybris Commerce (now SAP Commerce) was also designed to be an intuitive work platform where tradesmen could complete tasks such as setting up various shopping lists for their respective job sites. In addition, customers see all of their orders, inquiries, offers, and invoices in the shop in the document view – even those that were created offline. All offers can be ordered directly from the online store.

The experienced concept specialists and UX designers at Medienwerft have ensured that the shop was implemented to be consistent with the brand. As is typical in the B2C area, B2B companies also have to differentiate themselves from the competition. “With this unique mix of technical knowledge of SAP and creative and design expertise, Medienwerft and FIS are leading the way,” explains Oliver Wiese, IT for DE Süd. And so the next project has already been planned: marketing automation based on SAP Marketing.

Farbenspiel Hintergrundbild


Roofs are the key component of Dachdecker Einkauf Süd (DE Süd), and the firm can look back on years of tradition. Founded in the 1970s by roofers for roofers, today DE Süd is one of the market leading roofing specialist retailers. DE Süd is known to every roofing tradesman as the experts on all matters involving roofing. In the new online shop, the roofing specialist retailer offers its customers more than one hundred thousand available items. From customers in Baden, the Palatinate, Württemberg, Bavaria, Hesse, and Saxony, as well as with affiliated companies in Czechia, Poland, and Switzerland, DE Süd is valued as a reliable and knowledgeable partner.



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