Since 1998 we have assisted Germany’s largest integrated merchant for premium wines and champagnes in the development of its e-commerce activities. And successfully. The principle: Always rethink, always optimize.
Fifteen years of continuous support for an e-commerce project have seen a course of development of enormous magnitude. The task put to us was a fairly simple one in the beginning: to create an online shop for selling high-quality wines and champagnes. After a decade and a half of continuous operation, it was time to contemplate a powerful, state-of-the-art e-commerce platform in light of market changes, technological developments, and innovations in the field. It was a task that could be accomplished successfully only if one avoided lapsing into routines and seized upon the impetus provided by new ideas.
Medienwerft for Hawesko‒successful e-commerce IT solutions since 1998
In 2013 the time was ripe, not only for numerous expansions affecting online marketing, content strategy, and other activities, but also for developing a pioneering multi-device concept for this wine merchant. As we worked shoulder-to-shoulder with the client and other service providers, the task at hand was to make the entire product catalog at hawesko.de accessible across all terminal device formats. In light of the fact that mobile use of online shops is steadily increasing and must be enabled for a multitude of terminal devices, a completely new strategy was called for—a strategy that incorporated the design elements of responsive web design as much as it reflected the specific requirements of usability and the shopping experience. We call this combination “responsive commerce.”
- Medienwerft EnterpriseCommerceSolution Frameworks (Java-based)
- WebObjects application server
- FactFinder (fuzzy searching)
- Sun Hardware with Solaris as operating system
- A Web shop that works on all terminal devices
- ONE source system whose layout adjusts to the different terminal devices it appears on
- No requirement for other mobile websites or apps
- Functions optimized for user behavior and terminal devices
- Access to a common pool of user data
- Easy and comprehensive updates
- No search engine optimization problems‒elimination of “duplicated content”
- Independence from terminal device preferences