THE CONTINUATION OF A SUCCESS STORY: FROM SAP HYBRIS TO SAP C/4HANA AND SAP COMMERCE CLOUD
A shopping experience across all channels: using SAP Hybris Commerce, companies have been able to target their customers in a personalised and engaging manner across all channels, whether online or offline, creating a brand-worthy shopping experience. The result of putting the customer at the centre? Loyal customers and increased sales.
SAP Commerce Cloud is the consistent further development of SAP Hybris Commerce. As a cloud-based solution, SAP Commerce enables the breaking up of data silos and can be easily connected to an existing SAP S/4HANA ERP. As an SAP Gold Partner with “Recognised Expertise in SAP Commerce” – a certified competence for SAP Commerce – Medienwerft develops successful SAP commerce shops and can draw on expertise from more than 200 successful e-commerce projects.
The story of Hybris began in 1997 with an e-shop solution. When SAP acquired the company, Hybris was already a rapidly growing and leading provider of e-commerce technologies. From 2013 onwards, SAP Hybris was the name of SAP’s Customer Experience Platform, which brought together customer data, experience and operational data, and the power of intelligent technologies. At the heart of SAP Hybris was SAP Hybris Commerce, an omnichannel platform for personalised and comprehensive customer experiences.
In 2019, SAP Hybris and SAP Hybris Commerce were replaced by SAP C/4HANA and SAP Commerce Cloud respectively. Medienwerft was a certified SAP Hybris partner and as an SAP Gold Partner, is also an expert in the development of successful online shops with SAP Commerce Cloud and the products of the SAP Customer Experience (SAP CX).
FROM MARKETING TO SALES:
WHICH PRODUCTS WERE PART OF SAP HYBRIS?
As a predecessor to SAP C/4HANA and SAP CX, SAP Hybris was SAP’s Customer Experience Platform. Thanks to the innovative, central view of the customer, a uniform, personal approach was possible – a real improvement in customer management. The central view of the customer was possible thanks to the complete SAP Hybris family of products, which covered all important contact points with the customer, from commerce and marketing to sales and service. These products included:
EVERYTHING AT A GLANCE: DATA, CUSTOMERS, PROCESSES
SAP HYBRIS COMMERCE BECOMES SAP COMMERCE CLOUD
Successful omnichannel commerce: engage your customers in a personalised and consistent way throughout their customer journey and help them become loyal to your company. Whether you are re-launching or designing a new shop, Medienwerft will help you increase customer loyalty and revenue and make your web shop even more successful with SAP Commerce Cloud.
AUTOMATED REAL-TIME CUSTOMER RESPONSE
SAP HYBRIS MARKETING BECOMES SAP MARKETING CLOUD
Real-time contextual marketing: gain insight into the things that matter to each customer and tailor offers to them across all channels for strong brand loyalty and successful campaigns. Medienwerft is your partner for the successful deployment of SAP Marketing Cloud and SAP Emarsys, the new omnichannel Customer Engagement Platform from SAP.
ONE PLATFORM FOR ALL CUSTOMER DATA
SAP CLOUD FOR SALES BECOMES SAP SALES CLOUD
Flexible access to customer data and mobile working from different end devices – this is what contemporary 360° sales looks like. Pricing, product information, offers, opportunities and status: regardless of location or device, your employees have access to all the important information. We and FIS GmbH are experienced partners in SAP Sales Cloud implementation.
FOR ONE SERVICE EXPERIENCE ACROSS ALL CHANNELS
SAP CLOUD FOR SERVICE BECOMES SAP SERVICE CLOUD
One service experience across all channels: from chat to hotline to e-mail, all points of contact with the customer come together in one interface. Cross-departmental co-operation instead of silo thinking results in shorter processing times and greater customer satisfaction. Contact us if you want to improve your customer experience with SAP Service Cloud.
FROM SAP HYBRIS TO SAP C/4HANA: DO YOU KNOW THE BENEFITS YOU HAVE WITH MEDIENWERFT?
ANALYSIS
The comprehensive evaluation of target groups and personas leads to the perfect strategy.
STRATEGY
The next step is to plan your digital activities.
DESIGN
As well-known brand experts, we show your shop in the best light.
PROGRAMMING
Finally, our technical unit converts your shop into SAP CX.
SAP INTEGRATION
Our partner FIS GmbH provides the process-related connection to the SAP interfaces.
MEDIENWERFT AND FIS:
SAP CX (SAP HYBRIS) COMPETENCE FROM A SINGLE SOURCE
As a certified SAP Partner, Medienwerft – together with FIS GmbH, an SAP gold partner and one of the biggest SAP systems houses in Germany – enable you to cover the full range of SAP customer experience. For you, this means that you get SAP Spartacus expertise from one source and one mould.
SAP CX AND MEDIENWERFT:
ARE YOU REALLY TAPPING ALL THE POTENTIAL OF YOUR E-COMMERCE SYSTEM?
The products of the SAP customer experience mean you accompany the entire customer life cycle management and quickly achieve targeted business results through personalised customer experiences. As certified SAP commerce experts, we will be happy to help you make your shop and your company even more successful with a targeted e-commerce strategy.
New Business
SÖNKE BAUMANN
CONTACT
„Behind every impressive online solution there is a well thought out technological concept. My team of system analysts, database experts, front-end developers, back-end professionals and experienced designers ensure that everything runs smoothly. Feel free to talk to us.“
Managing Director
FRANK MEIER
Tel: +49 40 / 31 77 99-0
Email: info@medienwerft.de