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The right system for every application: Medienwerft Demo Days – See for yourself 
End2End solutions from UX to hosting: Benefit from the expertise of the FIS Group! 
Do you fit into our team? Discover all vacancies now and apply now! 
Ready for the shipyard? Find out what you can look forward to as an apprentice at Medienwerft! 
AI expertise in three episodes: Listen to our podcast series now! 
Composable commerce reimagined: Discover Emporix's new strategy now! 
Three use cases: Watch the AI Booster in Retail webinar now! 
DMEXCO 2025: Meet the future of digital business in Cologne
From September 17 to 18, DMEXCO you will find the heart of digital business united in Cologne at the DMEXCO 2025. Together with our technology partner Emporix, we will also be on site with a booth and will also be presenting our expertise in Agentic AI in a master class. We look forward to exciting discussions and interesting encounters – preferably with you!
This year, experts from all over Europe will come together under the motto “Be Bold. Move Forward” to discuss the future of digital commerce. Especially in light of the latest developments in AI, companies should embrace new challenges and seize opportunities.
Don’t miss our masterclass:
AI meets human-in-the-loop: Agentic Commerce live on stage
Wednesday, September 17 | 4:45–5:15 p.m. | Hall 6
Michael Feige
Lead Solution Engineer
Medienwerft GmbH
Masterclass Speaker
Nicolas Berney
Head of PreSales
Emporix
Masterclass Speaker
Using a realistic commerce scenario, we demonstrate live on stage:
AI agents in support – efficient, smart, and with human-in-the-loop
Legacy systems slow down modern customer processes. Static workflows, manual interventions, and tool chaos lead to frustration—among customers, service teams, and IT departments. There is another solution: AI agents that understand processes, prepare decisions, and act in real time.
In this masterclass, you will learn:
• Why traditional commerce systems make support processes inefficient
• How modern architecture with value streams and AI agents works
• How an agent recognizes, processes, and independently resolves customer inquiries
• When it becomes useful to have a human-in-the-loop and how this can be seamlessly integrated
• How Emporix and Medienwerft are working together to design smart, efficient commerce processes
The goal:
Fewer tickets. More clarity. Faster service.
And above all: controllable processes that integrate seamlessly.
competition:
Let’s get started!
A professional UX audit for your website? Expert advice on replatforming? Or a one-on-one expert talk with our AI specialists? Benefit from our expertise—free of charge: In the big Medienwerft competition, we are giving away expert consultations for your digital success and many other prizes. Come by and secure your ticket!
Hall 7 Booth DO11
Frank Meier
CEO
Medienwerft
Svenja Lange
Account Management
Medienwerft
Ben Bogun
New Business
Medienwerft
Benjamin Malsch
Commerce Development
Medienwerft
You miss our masterclass last year?
Kein Problem –We got u – time to catch up!
Lean Commerce: How HABA is becoming even more efficient through replatforming
Savings through platform change – HABA, a long-established company for high-quality family products, is the best example of the effectiveness of our Lean Commerce approach. By transitioning from a monolithic commerce system to a lean MACH architecture based on Emporix, HABA is now future-proof and saves money year after year. In the masterclass, we present the Lean Commerce approach with Emporix and, together with HABA, provide exciting insights into the migration process.
Throwback DMEXCO 2024
Together with our partners Emporix and Factfinder, we were represented at two stands. We exchanged ideas with experts and customers from all over Europe on topics such as replatforming and TCO cost reduction. And just like last year, we are sharing our knowledge with you again this year. In our masterclass on “Agentic Commerce,” we answer questions such as “What can an AI agent do for your company?” and “What does this mean for resource planning?” Join us now and shape the future of your company!
Are you planning to attend DMEXCO 2025?
The most important questions at a glance:
DMEXCO is the central meeting place in Europe for digital business, marketing, and innovation. Topics such as augmented reality, generative engine optimization, and the practical use of AI demonstrate how dynamically the industry is developing.
For those active in digital commerce, a visit is doubly worthwhile, as the trade fair is divided into four thematic worlds plus a separate start-up area:
- World of agencies
- World of commerce
- World of media
- World of tech
- Start-up area
This is where expertise meets innovation—to provide inspiration, discover solutions, and discuss the next steps for the digital economy.
DMEXCO will take place on September 17 and 18 in Cologne.
DMEXCO 2025 address:
Koelnmesse GmbH
Messeplatz 1
50679 Köln/Cologne
How you get there:
VCologne main station to DMEXCO fair
Entrance South:
- Suburban train stop “Köln Messe/Deutz”: Numbers S6, S11, S12, S13
- Tram and underground stop “Köln Messe/Deutz (Underground) Station”: Numbers 1 and 9
Entrances East, West, North:
- Tram and underground stop “Köln Messe/Deutz”: Numbers 3 and 4
Arrival by car:
Koelnmesse is quickly and directly accessible from the highway. Ten motorways are linked with the motorway ring around Cologne. This leads you directly to the fair grounds without being held up by crossroads or traffic lights. For the smart way, we recommend the Koelnmesse app NUNAV Navigation .
More information on your trip to the DMEXCO here: dmexco.com/#arrival
There are three different ticket options:
DMEXCO 2025 Season Ticket (valid for the entire duration of DMEXCO 2025)
Price: €279
Young Leader Ticket (valid for young talents in digital business up to and including the age of 26)
Price: €59
Student and Trainee Full-Time Ticket (valid for the entire duration of DMEXCO 2025)
Price: €30
Meet us on site: You can find us in Hall 7 at Booth DO11. Feel free to make an appointment with us — you are cordially invited!
Yes, our masterclass “AI meets human-in-the-loop: Agentic Commerce live on stage” together with our partner Emporix will take place on September 17 from 4:45 p.m. to 5:15 p.m. in Hall 6.
Don’t miss out!
Join us as we present what the future of e-commerce looks like with Agentic Commerce. Or meet our masterclass speaker Michael Feige, Lead Solution Engineer at Medienwerft, for a chat right there on site.
Connect with Michael on LinkedIn
