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Award: 
Big Bang AI Festival – The FIS Group is a premium partner as part of the SAP AI Universe
Europe’s largest AI festival meets Europe’s largest software provider – and we, Medienwerft as part of the FIS Group, are in the thick of it instead of just being there! On September 10 and 11, 2025, Berlin will become the hotspot of artificial intelligence when the BIG BANG AI FESTIVAL shapes the future with over 250 international speakers, five stages and countless masterclasses, panels and our impulse: The smart product search by image.
Editorial Team
E-Commerce, AI & Technology Expertise
Under the motto “The future of SMEs in 4D: digitalisation, decarbonisation, demographics and deglobalisation”, the festival addresses key challenges of our time. It shows how artificial intelligence as a key technology supports companies in mastering these megatrends and securing their competitiveness.
Our impulse: The smart product search by image
In our joint impulse session with our customer STARK Deutschland GmbH – a leading building materials retailer in Germany – we will show how Visual Search with SAP Commerce and AI technology is revolutionising product search – and thus directly contributing to more sales. A practical impulse from the SAP AI Universe for all those who want to use AI in a very concrete way.
Wednesday, September 10th | 13:05 – 13:25 | Saturn Stage
André Osyguß
AI Solution Engineer
Medienwerft GmbH
Simon Heppt
Chief Digital Officer
STARK Deutschland GmbH
Directly afterwards: Roundtable with the SAP partners
“AI – from the idea to implementation”
Wednesday, September 10th | 13:30 – 14:00 Uhr | Saturn Stage
Experts at the table
Under the moderation of Philip Brossette, Customer Advisor Intelligent Enterprise, SAP, the premium SAP partners and FIS Group experts Michael Benirschka, part of the management at FIS GmbH and Manuel Sammeth, FIS together with Oliver Horak and Mirko Corletto (Reply) and Georg Krenn (All for One Group) will discuss AI in SAP landscapes.
Discussion points
How to get started in AI projects with SAP & partners?
Where does the use of SAP Standard AI make sense?
Which use cases are suitable for customised AI solutions?
Michael Benirschka
Member of the Executive Board
FIS GmbH
Manuel Sammeth
CEO
FIS-ASP
SAP AI Universe – shaping innovation together
The SAP AI Universe is a central highlight of the BIG BANG AI FESTIVAL 2025. It offers an exclusive platform for SAP and exclusive premium partners to present practical AI innovations and concrete use cases in the SAP environment.
As a long-standing SAP Gold Partner, the FIS Group contributes its extensive expertise to the SAP AI Universe. Our strengths lie not only in the AI-based optimisation of e-commerce solutions, but also in the successful implementation of innovative customer projects. Our developers have already realised their own embedding model and are regularly active in practical hackathons – this underlines our role as a technological pioneer in the SAP cosmos.
But how do companies actually manage to integrate artificial intelligence into a complex system landscape like SAP’s? Find out now how you can utilise AI in your company!
Blog posts about artificial intelligence
Frequently asked questions about the BIG BANG AI FESTIVAL
The Big Bang AI Festival is one of the leading events for artificial intelligence, innovation and technology in the German-speaking world. It brings together thought leaders, developers, companies and interested parties to discuss the latest developments, trends and use cases from the world of AI.
As part of the FIS Group, Medienwerft is involved because we:
• are keen on contributing our own perspectives on e-commerce, UX and automated marketing with AI
• are actively integrating AI into our digital strategies
• want to share our insights about the latest AI trends
• will be networking with experts and decision-makers
Yes, our AI Solution Engineer Andre Osyguß will be giving a keynote speech together with Simon Heppt, CDO of our customer STARK Deutschland GmbH, at the Saturn Stage on 10 September 2025.
Thema: „Smarte Produktsuche per Bild – KI in der Praxis“.
Topic: “Smart product search by image – AI in practice”. Immediately afterwards, both will take part in a moderated roundtable. There they will discuss together with other experts:
• how to get started with AI projects with SAP & partners
• where the use of AI in SAP landscapes really makes sense
• which specific use cases are already delivering real added value today
Address: Molkemarkt 2, 10179 Berlin
Please note: There are no parking facilities on site
Nearest car park: Rathauspassagen (10-15 minutes’ walk)
More information at bigbangfestival.anreise
You can obtain a festival pass at: https://bigbangfestival.de/
Included:
• 2-day stay
• Over 250 speakers
• on site 5 stages, keynotes, panels, masterclasses & networking included
• Inspiration and insight into AI and digital trends
