Medienwerft relaunches international online presence for VANGRAAF

VAN GRAAF provides its customers in its European subsidiaries with the highest levels of fashion expertise and expert advice.

Our Clients ‐ 01. September 2012

“The idea was to transfer the fashion expertise of our stores into the digital world.” proclaimed Medienwerft’s manager, Hendrik van Laaten. The VAN GRAAF premises are also at the centre here in matters digital. In addition, a lot of leeway was allocated for the provision of advice and the up to 200 brands, as well as the current fashion trends.

Van Laaten: “Our concept was designed from the start, to ensure maximum flexibility. This meant that adaptation for the individual countries with their specific requirements was not a problem for us. We have much experience in the areas of fashion, e-branding and e-commerce, and we were able to include it in our strategy.” This means that the international presence of VAN GRAAF is up-to-date technically and conceptually – for example, this means that all pages can naturally be accessed by tablet PC.



The retailer VAN GRAAF GmbH & Co. KG originated in the year 2001, under the roof of the business group Peek&Cloppenburg KG Hamburg. The business group relies on a trading plan with an international market presence in collaboration with it. VAN GRAAF GmbH opens its online shop in Germany in 2012. The Peek&Cloppenburg company was founded in Rotterdam in 1869, by the entrepreneurs Johann Theodor Peek and Heinrich Cloppenburg. Peek&Cloppenburg in Germany today consists of two legally and economically separate companies whose head offices are located in Hamburg and Düsseldorf. Peek&Cloppenburg KG Hamburg in Germany is represented in various North German states (Bundesländer).



Find out everything important about Medienwerft – experts in brands & ecommerce for over 25 years – here:

About us


„What can we achieve? How can we progress? How can we operate better in the market? If you’re looking for outstanding digital solutions for a particular challenge, talk to us about it. After all, you know that successful relationships always begin with the first conversation.“

Sönke Baumann

New Business

Tel: +49 40 / 31 77 99-0