First omnichannel optician: Medienwerft launches eyes + more web shop

Brands & eCommerce! Medienwerft has once again stayed true to its claim. The Hamburg-based digital agency has launched an online store for its client eyes + more; the shop puts one of the fastest growing brands in the industry into the limelight.

Our Clients ‐ 06. January 2016

The web shop is one of the most important building blocks in the consistent brand image of eyes + more. In addition to the visual relaunch of the site and the corresponding transfer to the new web shop, the real-world stores were adapted to the new brand image. The shops in the German market went live in early January; those in Austria and the Netherlands will do so later this year.

Medienwerft took over the consulting, the conceptual and creative development, and the entire technical implementation of the SAP Hybris shop based on SAP Hybris Accelerator 5.5.

There’s something especially exciting for the users: the innovative 3D view of the glasses with mobile control by moving the user’s smartphone and the specific use of parallax effects. In addition, there is an optimal service connection between online and offline, with which the customers can have glasses delivered to the stores, where they can try them on and receive advice from the staff.

For the launch of the web shop, it was important for us to have a partner who could both work out the digital branding of eyes + more and provide the complete technical solution. Medienwerft represents an excellent combination of these two worlds from a single source and therefore gives us total support.

Jan Strohbehn
Head of IT and Logistics at eyes+ more



Affordable and fashionable glasses with a price guarantee: eyes + more has been successfully using this strategy since its founding in the Netherlands in 2005. In 2006, the company expanded into Germany. Since 2015, the international headquarters has been in Hamburg. In 2014, the company – with its 400 employees – generated sales of 33.2 million euros in Germany, an increase of 16 per cent. As one of the most quickly expanding businesses in its sector, the company wants to expand its branch network in Germany to 200 stores over the next four years. More than three million people visit the 120 European stores every year.



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