More fun for less money with Ernsting’s Family and Medienwerft
This year the customers of Ernsting’s family were again given a sweet treat at Easter: Customers were able to win a discount of up to 20% during the “More Fun for Less Money” campaign through a cross-channel raffle. Medienwerft has given this concept, which has been successful for Ernsting’s family for many years, a new look with this campaign. The creation and development of the raffle site was entirely in the hands of Medienwerft.
The “More Fun for Less Money” campaign is held every year by Ernsting’s family – normally once in the spring and once in the fall. This spring, the game was dominated by Easter: In one of the mini-games developed by Medienwerft, eggs had to be opened with the help of a slingshot. Coupons were hidden in many of these eggs with which the customers could save up to 20% online and in the store. During the campaign time period, every customer could play only once per day; the vouchers could still be redeemed up to one week after the end of the game.
The cross-channel raffle was advertised this spring across a wide range within the target group in all digital channels as well as at the POS and in newspaper inserts – with success, as shown by the more than 400,000 participants. Cross-linking within the game lead to the online shop, to app, and the store locator. Sharing on Facebook was also possible.
ABOUT ERNSTING’S FAMILY
Ernsting’s family is one of the largest cross-channel providers in the German textile retail business, with more than 1,800 stores, a successful website, and about 12,000 employees. The company is headquartered in Coesfeld, was founded in 1968 by Kurt Ernsting, and offers clothing, linen, accessories, and home and living products for the entire family.
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HENDRIK VAN LAATEN
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