More fun for less money with Ernsting’s Family and Medienwerft

The “More Fun for Less Money” campaign is held every year by Ernsting’s family – normally once in the spring and once in the fall. This spring, the game was dominated by Easter: In one of the mini-games developed by Medienwerft, eggs had to be opened with the help of a slingshot. Coupons were hidden in many of these eggs with which the customers could save up to 20% online and in the store. During the campaign time period, every customer could play only once per day; the vouchers could still be redeemed up to one week after the end of the game.

The cross-channel raffle was advertised this spring across a wide range within the target group in all digital channels as well as at the POS and in newspaper inserts – with success, as shown by the more than 400,000 participants. Cross-linking within the game lead to the online shop, to app, and the store locator. Sharing on Facebook was also possible.