Medienwerft and FIS implement SAP Marketing Cloud for DACHDECKER-EINKAUF SÜD

One year after the successful launch of their online store, Dachdecker Einkauf Süd commissioned Medienwerft and FIS to implement SAP Marketing.

E-Commerce ‐ 02. April 2020

One year after the successful launch of the online store, the market leader for roofing products is taking the next step: Dachdecker-Einkauf Süd commissioned the FIS Group with the implementation of SAP Marketing Cloud.
The tool forms a central platform for lean automated processes that free up Marketing.

Dachdecker-Einkauf Süd eG wants to achieve important goals with the use of the SAP Marketing Cloud:
• increase name recognition
• acquire new customers
• improve customer loyalty

For this purpose, various channels and tools like Facebook or Google Ads are integrated into the SAP Marketing Cloud. Indicators are collected in a central system and evaluated across channels. This way, individual campaigns can be better coordinated with each other and the marketing strategy continually reviewed.

With tracking and simple segmenting of customer groups made possible by the SAP Marketing Cloud, a target-specific approach is achieved for customer acquisition and loyalty. Using scoring as the basis, actions are specified and personalized recommendations are automatically initiated by the system. Lastly, it is even possible to personalize the online store. Automated e-mail marketing can be used as well, which sends personalized e-mails based on previously specified scores and triggers.

Dachdecker Hero Image

With a range of more than 100,000 items, Dachdecker-Einkauf Süd eG wanted to expand its website with a webshop to connect the stationary with the online business. The focus was on the intelligent integration of the shop as a self-service portal for roofers and the chosen platform SAP Commerce.

TO THE CASE

About Dachdecker-Einkauf Süd eG

Roofs are the element of Dachdecker-Einkauf Süd eG (DE Süd), and so the company looks back on a past rich in tradition. Founded in the 1970s by roofers for roofers, DE Süd is now one of the market-leading roofing specialist dealers. DE Süd is known to every roofing craftsman as an expert in all topics “around the roof”. In the online store, the roofing specialist dealer offers its customers more than one hundred thousand available items. Customers in Baden, the Palatinate, Württemberg, Bavaria, Hesse, and Saxony, and with associated companies also in the Czech Republic, Poland, and Switzerland, appreciate DE Süd as a reliable and competent partner.

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