DATA PRIVACY STATEMENT

1. Data Privacy at a Glance

General notes

The following notes give a short overview of what will happen with your person-related data when you visit our website. For detailed information on data protection, please refer to our data privacy statement below this text.

Data collection on our website
Who is responsible for the collection of data on this website?
On this website, data is processed by Medienwerft Agentur für digitale Medien und Kommunikation GmbH - AG Hamburg HRB 63 077 - managing directors: Oliver Helms, Frank Meier, Hendrik van Laaten, Wendenstraße 130 in 20537 Hamburg as website operator.
How do we collect your data?
Your data is collected if you provide it to us. This may be data, for instance, you enter in a contact form.
Other data is automatically collected by our IT systems when you visit our website. This is technical data in particular (e.g. Internet browser, operating system or time of the website call). This data is collected automatically once you access our website.
What do we use your data for?
Some data is collected to ensure an uninterrupted provision of the website. Other data can be used for analyzing your user behavior.
What are your rights concerning your data?
You have the right to get free information about origin, recipient and purpose of your stored personal data. You also have the right to obtain the correction, blocking or deletion of this data. Please contact the responsible website operator at any time for further questions concerning data protection. The corresponding contact data can be found under 2.
Furthermore, you have the right of appeal at the relevant supervisory authority.

Analysis tools and third-party tools
When visiting our website, your surf behavior can be evaluated statistically using, in particular, cookies and ‘analysis programs’. Usually, your surf behavior is analyzed anonymously. You can object to this analysis or avoid it by not using specific tools. For further details, please refer to our data privacy statement under the heading “Analysis tools and advertising”. You can object to this analysis. We shall inform you on the possibilities to object in this data privacy statement.

2. General Information and Required Information

Data protection
We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data privacy statement. If you use this website, different person-related data will be collected. Person-related data is data by which you can be identified. The present data privacy statement explains which data we collect and what we use it for. It also explains how this happens and for what purpose.
We point out that the data transfer on the Internet may have security gaps (e.g. e-mail communication). It is not possible to protect data completely against access by third parties.
Moreover, we point out that person-related data provided to us expressly for contact purposes is processed electronically.
This also refers to person-related data not generated via the website (e.g. e-mail signatures or business cards). 

Revocation of your consent for data processing
Many data processing operations require your explicit consent. You may at any time revoke a consent already given through an informal e-mail message to us. The lawfulness of the data processed prior to the revocation remains unaffected from such a revocation.
Contact data of the person responsible (acc. to art. 4, para. 7 of the EU General Data Protection Regulation)
Medienwerft Agentur für digitale Medien und Kommunikation GmbH
Data protection
Wendenstraße 130
20537 Hamburg
datenschutz@medienwerft.de 

Right of appeal at the relevant supervisory authority
You have the right of appeal at the relevant supervisory authority in case of data protection infringements. The following authority is the relevant supervisory authority concerning data protection issues with regard to data that is processed via this website:
Supervisory authority
Bayerisches Landesamt für Datenschutzaufsicht (Bavarian State Office for Data Protection Supervision)
Der Hamburgische Beauftragte für Datenschutz und Informationsfreiheit (at the government of Central Hamburg)
Klosterwall 6 (Block C)
20095 Hamburg
www.datenschutz-hamburg.de

Right to transferability of data
You have the right to have data we process in an automated way based on your consent or in fulfillment of a contract delivered to yourself or any third party in a standard and machine-readable format. If you request the direct transfer of data to another person responsible, this transfer can only be effected if it is technically feasible. 

SSL/TLS encryption
This website uses an SSL/TLS encryption for reasons of safety and in order to protect the transfer of confidential contents, such as purchase orders or inquiries you send to us as website operator. You will recognize an encrypted connection when the address line of the browser switches from “http://” to “https://” and the lock symbol appears in your browser line.
If the SSL/TLS encryption is activated, the data you transmit to us cannot be read by any third party in general.

Objection to commercial e-mails
We hereby object to the use of the contact data published within the scope of our statutory legal info obligations for the transmission of advertising and information material not explicitly requested The operators of the website expressly reserve the right to pursue legal steps in the event of unsolicited sending of advertising information, e.g. spam e-mails.

3. Data Collection on our Website

Cookies
Our website may use ‘cookies’ from time to time. Cookies are used to make our services safer, more effective and more user-friendly. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are “session cookies”. After your visit, these cookies will be deleted automatically. Other cookies remain stored on your terminal until you delete them. These cookies enable us to recognize your browser during your next visit.
You can set your browser in such a way that you get informed about the setting of cookies, permit cookies only in exceptional cases, exclude the reception of cookies generally or in specific cases and activate the automatic deletion of cookies when closing the browser. The deactivation of cookies may restrict the website functions.
Cookies required for the execution of electronic communication or the provision of specific functions requested by you are stored on the basis of art. 6, para. 1 lit. f of the GDPR. The website operator has a justified interest in the storing of cookies for the technically error-free and optimized provision of its services. If other cookies (e.g. cookies for analyzing your surf behavior) are stored, these will be specifically dealt with in this data privacy statement.

Server log files
The website provider automatically collects and stores information in ‘server log’ files’ your browser transmits to us automatically. This includes:
• browser type and browser version
• operating system used
• URL referrer
• host name of the accessing computer
• time of the server request
• IP address

This data is not combined with other data sources.


4. Contact Form, Registration on this Website

Contact form
If you send us inquiries via contact form, we will store your specifications from the request form including your contact data in order to process your inquiry and for the case of follow-up questions. We do not disclose your data to any third party without your consent.
Consequently, the data entered in the contact form is exclusively processed on the basis of your consent (art. 6, para. 1 lit. a of the GDPR). You may at any time revoke this consent. An informal
declaration via e-mail will suffice. The lawfulness of the data processed prior to the revocation remains unaffected from such a revocation.
The data entered by you in the contact form remains with us until you request its deletion, revoke your consent for storage or the purpose for data storage ceases to apply (e.g. once the processing of your inquiry is completed). Mandatory statutory provisions - retention periods in particular - remain unaffected.

Registration on this website
You can register on our website to use additional website functions. We shall use the correspondingly entered data only for the purpose of using the respective offer or service for which you have registered. The mandatory details requested during registration need to be fully specified. Otherwise, we will reject the registration.
In case of important changes (e.g. scope of services offered) or required technical changes, we use the e-mail address specified during registration to inform you via e-mail.
The data entered during registration is processed on the basis of your consent (art. 6, para. 1 lit. a of the GDPR). You may revoke at any time a consent already given through an informal e-mail message to us. The lawfulness of the data already processed remains unaffected from such a revocation.
The data entered during registration is stored by us as long as you are registered on our website. Afterwards, it will be deleted. Mandatory retention periods remain unaffected. If we pass on data to any third party, this will be effected in conformity with the statutory regulations.

Content sharing via plug-ins (Facebook, LinkedIn, Xing, Youtube & Co.)
The contents on our website can be shared in social networks, such as Facebook, LinkediIn, Xing, Youtube & Co., in compliance with data protection.
If the user is registered on such a social network and pushes a social button, i.e. Facebook, LinkedIn, Youtoube & Co., an information window will appear where the user can confirm the text prior to sending.
Our users can share the contents of this website in social networks in compliance with data protection without complete surf profiles being created by the operators of the networks.

Facebook plug-ins (Like & Share button)
Our website integrates plug-ins of the Facebook social network. Its provider is Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. The Facebook plug-ins can be identified by the Facebook logo or the “Like” button (“I like it”) on our website. An overview of the Facebook plug-ins can be found here: https://developers.facebook.com/docs/plugins/.

If you visit our website, the plug-in will establish a direct connection between your browser and the Facebook server. In this way, Facebook gets the information that you have visited our website using your IP address. If you push the Facebook “Like” button while being logged on to your Facebook account, you can link the contents of our website on your Facebook profile. As a result, Facebook can assign your visit to our website to your user account. We would like to point out that we, as the website provider, do not obtain knowledge of the contents of the data transferred or its use by Facebook. For further information, please refer to the data privacy statement by Facebook at: https://de-de.facebook.com/policy.php.

If you do not wish that Facebook can assign your visit to our website to your Facebook user account, please log off from your Facebook user account.

LinkedIn plug-in
Our website uses functions of the LinkedIn network. Its provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
Whenever you call one of our websites containing LinkedIn functions, a connection to LinkedIn servers will be established. LinkedIn will be informed that you have visited our website using your IP address. If you click the LinkedIn “Recommend” button and are logged on to your LinkedIn account, LinkedIn can assign your visit to our website to you and your user account. We would like to point out that we, as the website provider, do not obtain knowledge of the contents of the data transferred or its use by LinkedIn.
For further information, please refer to the data privacy statement by LinkedIn at: https://www.linkedin.com/legal/privacy-policy.

XING plug-in
Our website uses functions of the Xing network. Its provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.
Whenever you call one of our websites containing Xing functions, a connection to Xing servers will be established. To our knowledge, person-related data is not stored. Notably IP addresses are not stored or user behavior evaluated.
For further information on data protection and the Xing “Share” button, please refer to the data privacy statement by Xing at: https://www.xing.com/app/share?op=data_protection.

YouTube
Our website uses plug-ins of the YouTube website operated by Google. The website operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
If you visit one of our websites containing a YouTube plug-in, a connection with the YouTube servers will be established. The YouTube server is informed about our websites you have visited.
If you have logged on to your YouTube account, YouTube will be enabled to directly assign your surf behavior to your personal profile. You can avoid this by logging off from your YouTube account.
YouTube is used in the interest of a visually attractive display of our online services. This is a justified interest within the meaning of art. 6, para. 1 lit. f of the GDPR.
For further information on how to use user data, please refer to the data privacy statement by YouTube at: https://www.google.de/intl/de/policies/privacy.

6. Analysis Tools and Advertising

Google Analytics
This website uses functions of the Google Analytics Web analysis service. Its provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses “cookies”. Cookies are text files stored on your computer enabling an analysis of how you use the site. The information generated by the cookie about your use of this website is usually transmitted to and stored by Google on servers in the United States.
Google Analytics cookies are stored on the basis of art. 6, para. 1 lit f of the GDPR. The website operator has a justified interest in analyzing the user behavior to optimize their web services and advertisement.

IP anonymization
On this website, we have activated the IP anonymization function. As a result, Google will shorten your IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area prior to sending it to the USA. When tracking the website with Google Analytics, no personal data is collected, processing takes place only for company-related data, there is no superordinate profiling of the website visitors and therefore can not be assigned to any person. Only in exceptional cases will the full IP address be sent to and shortened by Google servers in the USA. On behalf of the website provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activities and providing other services relating to website activity and Internet usage to the website provider. Google Analytics will not combine your IP address transmitted via your browser with any other data held by Google.

Browser plug-in
You can avoid the storage of cookies by selecting the corresponding setting of your browser software; however, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google’s collection and processing of data (including your IP address) generated by the cookie and related to your use of the website by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de).

Objection to data collection
You can avoid the collection of your data by Google Analytics by clicking the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Deactivate Google Analytics.
For further information on how Google Analytics uses user data, please refer to the data privacy statement by Google at: https://support.google.com/analytics/answer/6004245?hl=de.

Order data processing
We have concluded an agreement on order data processing with Google and fully implement the strict requirements of the German data protection authorities concerning the use of Google Analytics.

Demographic characteristics of Google Analytics
This website uses the “Demographic characteristics” function of Google Analytics. It can be used to create reports containing statements concerning age, sex and interests of the website visitors. This data originates from interest-based ads by Google as well as from visitor data of third-party providers. This data cannot be assigned to a specific person. You can at any time deactivate this function via the display settings in your Google account or generally prohibit the collection of your data by Google Analytics as specified under “Objection to data collection”. 

Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
We use “conversion tracking” as part of Google AdWords. If you click an ad placed by Google, a cookie will be set for conversion tracking. Cookies are small text files the Internet browser stores on the computer of the user. The validity of these cookies expires after 30 days. They are not used for personal identification of the user. If the user visits specific sub-sites of this website and the cookie has not yet expired, Google and we can see that the user has clicked the ad and been taken to this sub-site.
Every Google AdWords customer obtains a separate cookie. The cookies cannot be tracked via the websites of AdWords customers. The information obtained via conversion cookies is used to create conversion statistics for AdWords customers that decided to use conversion tracking. The customers learn the total number of the users who clicked your ad and were taken to a website containing a conversion tracking tag. However, you will not obtain any information for personal user identification. If you do not wish to participate in the tracking, you may object to such use by simply deactivating the Google ‘conversion tracking’ cookie in the user settings of your Internet browser. As a result, you will not be included in the conversion tracking statistics.
‘Conversion cookies’ are stored on the basis of art. 6, para. 1 lit. f of the GDPR. The website operator has a justified interest in analyzing the user behavior to optimize their web services and advertisement.
For further information on Google AdWords and Google Conversion Tracking, please refer to the data privacy provisions by Google: https://www.google.de/policies/privacy/. You can set your browser in such a way that you get informed about the setting of cookies, permit cookies only in exceptional cases, exclude the reception of cookies generally or in specific cases and activate the automatic deletion of cookies when closing the browser. The deactivation of cookies may restrict the website functions.

Google Analytics Remarketing
Our websites leverage the power of Google Analytics remarketing with the cross-device capabilities of Google AdWords and DoubleClick. Provider is Google Inc., 1600 Amphiteatre Parkway, Mountain View, CA 94043, USA.
This feature allows you to associate the advertising audiences created with Google Analytics Remarketing with the cross-device capabilities of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been customized based on your previous usage and browsing behavior on one end device (e.g., cell phone) may also be displayed on another of your end devices (e.g., tablet or PC).
Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, the same personalized advertising messages can appear on any device you sign in to with your Google Account.
To support this feature, Google Analytics collects Google-authenticated IDs of the users who are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.
You can permanently opt out of cross-device remarketing / targeting by disabling personalized ads in your Google Account; follow this link: https://www.google.com/settings/ads/onweb/.

The aggregation of the collected data in your Google Account is based solely on your consent, which you can submit or revoke on Google (Article 6 (1) (a) GDPR). For data collection operations that are not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of the data is based on Art. 6 (1) lit. f DSGVO. The legitimate interest arises from the fact that the website operator has an interest in the anonymous analysis of website visitors for advertising purposes.
For more information and privacy policy, see the Google Privacy Policy at https://www.google.com/policies/technologies/ads/

Google reCAPTCHA
We use "Google reCAPTCHA" (hereafter "reCAPTCHA") on our websites. Provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google").
With reCAPTCHA we want to check if the data entry on our websites (for example in a contact form) is done by a human or by an automated program. For this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (for example, the IP address, the website visitor's visit time on the website, or user mouse movements). The data collected during the analysis will be forwarded to Google.
The reCAPTCHA analyzes are completely in the background. Site visitors are not advised that an analysis is taking place.
The data processing is based on Art. 6 para. 1 lit. f DSGVO. The Web site operator has a legitimate interest in protecting its web sites from abusive automated spying and SPAM.
For more information about Google reCAPTCHA and Google's privacy policy, please visit the following links: https://www.google.com/intl/en/policies/privacy/ and https://www.google.com/recaptcha/intro/ android.html.

7. Newsletter

Newsletter data
If you wish to receive the newsletter offered on the website, we need your e-mail address or a postal address (if you order the print newsletter) as well as information that allow us to check whether you are the owner of the e-mail address specified and agree to receive the newsletter.
The data entered in the newsletter application form is exclusively processed on the basis of your consent (art. 6, para. 1 lit a of the GDPR). You may at any time revoke the given consent concerning the storage of data and e-mail address as well as their use for sending the newsletter by clicking the “Unsubscribe” link in the newsletter. The lawfulness of the data already processed remains unaffected from such a revocation.
Your data stored by us for the purpose of newsletter subscription remains with us until you unsubscribe from the newsletter. Once you have unsubscribed from the newsletter, the data will be deleted. Data stored by us for any other purpose remain unaffected from this. If we pass on data to any third party, this will be effected in conformity with the statutory regulations.

8. Plugins and Tools

Google Maps
This site uses the mapping service Google Maps via an API. Provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
To use the features of Google Maps, it is necessary to save your IP address. This information is usually transmitted to and stored by Google on servers in the United States. The provider of this site has no influence on this data transfer.
The use of Google Maps is in the interest of an attractive presentation of our online offers and an easy findability of the places we have indicated on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.
For more information on how to handle user data, please refer to Google's Privacy Policy: https://www.google.com/intl/en/policies/privacy/.

9. Further Questions
If you have any questions that could not be answered by this privacy statement or require additional specific information, please do not hesitate to contact our data protection officer at datenschutz@medienwerft.de. Our website contains links to third-party websites. Medienwerft Agentur für digitale Medien und Kommunikation GmbH is not responsible for the data privacy provisions or the contents of websites outside the company.