Almased
Fit, slim, and healthy on the Web

Almased and Medienwerft have been partners since 2013. We have been working together to improve the company’s international online communications capabilities. We are also placing an additional focus on communication through social media, which is assuming ever greater importance.

The Task

Put concisely, our instructed task was to update online communication capabilities in response to changes in the demands and expectations of target groups. This meant reviewing Almased’s thoroughly successful online activities in light of its international orientation, which is becoming increasingly pronounced, along with the ever more popular use of mobile terminal devices. The icing on the cake, as far as this task was concerned, was the social networks, Facebook foremost among them.

Services

  • Consulting
  • Conception
  • Design
  • Programming
  • Social media support
  • Search engine optimization
  • Continuous maintenance
  • Creation of a website style guide
Technology
  • HTML5 / CSS3
  • jQuery
  • Medienwerft Responsive Framework
  • PHP
  • TYPO3
  • MailChimp
  • Google Analystics
  • Searchmetrics
  • Hootsuite
  • Fanpage Karma
  • Mention
  • Tabsite
Specifics

The requirements for an update in online communication capabilities in light of the increasing number of mobile users and the international status of the brand led almost logically to the use of a responsive framework. Almased’s websites for the German, Swiss, Austrian, and English markets were therefore converted to responsive design. This affords more benefits for the brand and its users in terms of usability, ergonomics, and search engine optimization. Furthermore, a stable and scalable website infrastructure was created that, in particular, vastly simplifies content management and the launch of further satellite stores in other countries. And all this was done in a genuinely attractive, new, and brand-appropriate design.

Consulting
Conception
Design
Development
Maintenance
Editorial
Online Marketing
Social Media
Mobile

Challenges

Apart from the revision of Almased’s Web presences, considerable importance was attached to examination and strategic development in the social media segment. This was a pleasant and exciting task that we were happy to approach with Facebook as the point of emphasis. We gave particular attention to bringing about qualitative growth in the fan base and continuous social web monitoring. This was accompanied by the development of the company’s own competition and posting formats, accompanying media activities and, naturally, the management of community activities.

About the client

Almased® is a meal substitution product that consists of a special combination of soy protein, yogurt, and unrefined, enzyme-rich honey and therefore supports healthy weight reduction. Almased® is one of the leading products designed to supplement individual weight management programs, and it is sold in many countries, including the U.S.A., by Almased Wellness GmbH, which is based in Bienenbüttel, Germany. For more information please go to www.almased.de

Period

2013 to the present

URL

www.almased.de
www.facebook.com/almased