eyes + more
Omnichannel with SAP Hybris foundation for a fashion-oriented optician

With the launch of its new online shop, our client eyes + more is the first optician with its own extensive branch network that sells eyewear both in brick-and-mortar stores as well as online. Furthermore, it does so with the claims of a fashion company. A true omnichannel player.

The task

We were given the task of implementing an e-commerce shop as the central component of the eyes + more omnichannel strategy that is closely linked both stylistically and in terms of processes with the eyes + more stores and that offers a comprehensive shopping experience. The range of tasks therefore lay at the focus of our specialised competencies: brand experience, design, usability and technical implementation. The eyes + more webshop was implemented based on SAP Hybris Accelerator 5.5, is available in several countries and languages, and was implemented responsively, and is therefore device-independent.

Services

  • Consulting
  • Conception
  • Design
  • Development
Technology
  • SAP Hybris 5.5
  • SAP Hybris B2C Accelerator
  • Spring REST template
  • HTML5 / CSS3
  • Bootstrap
  • JQuery
  • Grunt
  • Less
  • Handlebars

 

Specifics

What was especially important was the development of an innovative, emotional design that transports the brand. Here, an overall approach has been pursued – from the perspective of brand building – that took into account both the features of stationary stores as well as the suitable look of online stores.
The multilingual eyes + more web shops for Germany, Austria and the Netherlands are fully responsive, which means that all areas of the SAP Hybris shop can be used optimally on smartphones, tablets and desktop computers. In addition, all content elements are implemented as reusable components and can be maintained and edited in the SAP Hybris WCMS. Another special feature is the integration of online and offline – customers can order eyeglass frames to be sent to the nearest store with no commitment to purchase them. Finally, great design highlights such as different parallax effects and an innovative 3D view of the glasses round off the modern webshop.

Consulting
Conception
Design
Development
Maintenance
Editorial
Online Marketing
Social Media
Mobile

Challenges

With the new design of the shop, the optician- and fashion-relevant expertise of eyes + more must be conveyed topically. At the same time, we must not lose sight of existing clients. Other exciting tasks were the multichannel capability, the tight integration with the ERP system, and country-specific payment methods. The implementation of the entire shop, from the concept to the programming, has been managed within a period of less than four months.

About the client

Affordable and fashionable glasses with a price guarantee: eyes + more has been successfully using this strategy since its founding in the Netherlands in 2005. In 2006, the company expanded into Germany. Since 2015, the international headquarters has been in Hamburg. In 2014, the company – with its 400 employees – generated a turnover of 33.2 million euros in Germany, an increase of 16 per cent. As one of the most quickly expanding businesses in its sector, the company wants to expand its branch network in Germany to 200 stores over the next four years. More than three million people visit the 120 European stores every year.

Period

Juli 2015 to the present

URL

www.eyesandmore.de